Director, SEM Acquisition Marketing

Welcome to Macy's, where we are constantly striving to provide our customers with exceptional experiences both in-store and online. We are seeking a highly skilled and motivated Director of SEM Acquisition Marketing to lead our digital marketing efforts and drive growth for our brand. As the Director, you will be responsible for developing and executing strategic plans to optimize our search engine marketing campaigns and increase customer acquisition. If you have a passion for driving results and possess the necessary qualifications, we invite you to join our dynamic team at Macy's.

1. Develop and implement strategic plans to enhance Macy's search engine marketing efforts.
2. Lead and manage a team of SEM specialists to ensure the successful execution of campaigns.
3. Monitor and analyze data to identify opportunities for optimization and growth.
4. Collaborate with cross-functional teams, including creative, IT, and merchandising, to align SEM strategy with broader business objectives.
5. Stay up-to-date with industry trends and best practices to continuously improve Macy's SEM strategy.
6. Manage budget and allocate resources effectively to maximize ROI.
7. Ensure all SEM campaigns adhere to brand guidelines and maintain a high level of quality and consistency.
8. Develop and maintain relationships with key partners and vendors to leverage industry insights and advance Macy's SEM capabilities.
9. Utilize various tools and platforms to track and measure the performance of SEM campaigns, providing regular reports and analysis to leadership.
10. Identify and troubleshoot any issues or roadblocks in SEM campaigns, implementing solutions to ensure optimal performance.
11. Collaborate with the marketing team to develop and implement integrated campaigns that align with overall marketing objectives.
12. Stay informed of digital marketing trends and emerging technologies, proactively identifying opportunities to improve and innovate Macy's SEM efforts.
13. Develop and maintain a deep understanding of the target audience and their behaviors to inform SEM strategies and tactics.
14. Set clear goals and objectives for the SEM team, providing guidance and support to ensure they are met.
15. Foster a positive and collaborative work environment, encouraging creativity, innovation, and teamwork among team members.

According to JobzMall, the average salary range for a Director, SEM Acquisition Marketing in New York, NY, USA is between $130,000 and $170,000 per year. However, this can vary depending on the specific company, industry, and level of experience of the individual. Some companies may offer higher salaries, particularly for those with extensive experience and a strong track record of success in SEM acquisition marketing. Additionally, geographic location and cost of living can also impact salary ranges.

Macy's, the largest retail brand of Macy's, Inc. delivers fashion and affordable luxury to customers at approximately 670 locations in 45 states, the District of Columbia, Puerto Rico and Guam, as well as to customers in the U.S. and more than 100 international destinations through its leading online store at macys.com. It operates its business under the brand names Macy's, Bloomingdale's, and Bluemercury, which sells merchandise, including apparel and accessories, cosmetics, home furnishings, and other consumer goods. It also provides various support functions to the company's retail operations through its subsidiaries namely, FDS Bank; Macy's Systems and Technology, Inc; Macy's Merchandising Group, Inc; and Macy's Logistics and Operations.