Director, SEM Acquisition Marketing

Welcome to Macy's, where we are constantly seeking talented individuals who are passionate about driving growth and innovation. We are currently looking for a Director of SEM Acquisition Marketing to join our dynamic team and lead our paid search efforts. This is a key role in our digital marketing strategy, responsible for driving customer acquisition and maximizing ROI through SEM channels. As the ideal candidate, you will have a strong background in digital marketing, a strategic mindset, and a passion for data-driven decision making. If you are ready to take your career to the next level and be a part of a fast-paced, results-driven environment, we want to hear from you!

1. Develop and implement a comprehensive SEM acquisition strategy to drive customer acquisition and increase ROI.
2. Oversee and manage all paid search campaigns, including keyword research, bid management, and ad copy optimization.
3. Monitor and analyze campaign performance, providing regular reports and insights to key stakeholders.
4. Collaborate with cross-functional teams to ensure alignment and integration of SEM strategies with overall marketing and business objectives.
5. Stay up-to-date with industry trends, best practices, and new technologies to continuously optimize and innovate our SEM efforts.
6. Manage and allocate budget effectively to maximize ROI and meet business goals.
7. Conduct competitive analysis and make recommendations for improvement based on insights.
8. Lead and develop a team of SEM specialists, providing guidance and mentorship to achieve team and individual goals.
9. Work closely with external partners and agencies to ensure seamless execution of campaigns and deliverables.
10. Identify and test new opportunities for growth and expansion within the SEM channel.
11. Collaborate with analytics team to track and measure key performance metrics and make data-driven decisions.
12. Communicate regularly with senior leadership on the performance of SEM campaigns and strategies.
13. Proactively identify and troubleshoot any issues or roadblocks in campaign performance.
14. Ensure compliance with all relevant policies and regulations in SEM campaigns.
15. Represent Macy's as a thought leader and subject matter expert in SEM at industry events and conferences.

According to JobzMall, the average salary range for a Director, SEM Acquisition Marketing in New York, NY, USA is between $124,000 and $186,000 per year. This can vary depending on factors such as experience, skills, and the specific company or industry.

Macy's, the largest retail brand of Macy's, Inc. delivers fashion and affordable luxury to customers at approximately 670 locations in 45 states, the District of Columbia, Puerto Rico and Guam, as well as to customers in the U.S. and more than 100 international destinations through its leading online store at macys.com. It operates its business under the brand names Macy's, Bloomingdale's, and Bluemercury, which sells merchandise, including apparel and accessories, cosmetics, home furnishings, and other consumer goods. It also provides various support functions to the company's retail operations through its subsidiaries namely, FDS Bank; Macy's Systems and Technology, Inc; Macy's Merchandising Group, Inc; and Macy's Logistics and Operations.