Director, Marketing Strategy - Beauty

Welcome to Macy's, where we pride ourselves on being a leader in the world of fashion and beauty. As our Director of Marketing Strategy for Beauty, you will have the unique opportunity to shape and drive the marketing strategy for one of our most coveted categories. We are seeking a dynamic, strategic and visionary leader who is passionate about the beauty industry and has a keen understanding of the ever-evolving landscape. If you are a creative thinker, a strong collaborator and have a proven track record of delivering results, we want you to join our team. This role requires a minimum of 7 years of experience in marketing, preferably in the beauty industry, and a Bachelor's degree in Marketing or a related field. Are you ready to make a mark in the world of beauty at Macy's? Apply now!

1. Develop and implement comprehensive marketing strategies for the beauty category at Macy's.
2. Conduct market research and analysis to identify trends, customer needs, and competitive landscape in the beauty industry.
3. Collaborate with cross-functional teams including merchandising, creative, and digital to align marketing strategies with business goals.
4. Lead the development of creative and innovative campaigns to drive customer engagement and sales for the beauty category.
5. Manage and allocate marketing budget effectively to maximize ROI and meet business objectives.
6. Constantly monitor and analyze the performance of marketing initiatives and make data-driven decisions for future strategies.
7. Stay updated on industry trends, emerging technologies, and consumer behavior to ensure Macy's remains a leader in the beauty industry.
8. Foster relationships with beauty brands and partners to secure exclusive collaborations and partnerships that elevate the Macy's brand.
9. Mentor and develop a team of marketing professionals to ensure the successful execution of marketing strategies.
10. Collaborate with external agencies and vendors to execute marketing campaigns and initiatives.
11. Maintain a strong understanding of Macy's brand and voice, and ensure all marketing efforts align with the brand's image and values.
12. Identify and pursue new opportunities for growth and expansion in the beauty category.
13. Act as a brand ambassador for Macy's, representing the company at industry events and conferences.
14. Continuously evaluate and improve processes and strategies to streamline operations and increase efficiency.
15. Ensure compliance with all applicable laws, regulations, and company policies in all marketing efforts.

According to JobzMall, the average salary range for a Director, Marketing Strategy - Beauty in New York, NY, USA is $128,000 to $175,000 per year. This can vary depending on the specific company, industry, and individual's experience and qualifications.

Macy's, the largest retail brand of Macy's, Inc. delivers fashion and affordable luxury to customers at approximately 670 locations in 45 states, the District of Columbia, Puerto Rico and Guam, as well as to customers in the U.S. and more than 100 international destinations through its leading online store at macys.com. It operates its business under the brand names Macy's, Bloomingdale's, and Bluemercury, which sells merchandise, including apparel and accessories, cosmetics, home furnishings, and other consumer goods. It also provides various support functions to the company's retail operations through its subsidiaries namely, FDS Bank; Macy's Systems and Technology, Inc; Macy's Merchandising Group, Inc; and Macy's Logistics and Operations.