
Retention Marketing Specialist/Manager
Lead the concept, development and implementation of retention campaigns for digital subscribers. Ideate, recommend and execute new subscriber engagement initiatives, identifying key performance indicators, by campaign, that tie into company goals. Own the subscription life cycle, identify reasons for churn and build both short- and long-term solutions to reduce churn and improve on existing efforts. Work with the business to optimize our subscription revenue by identifying test and learn opportunities and joining discussions with the finance team to project impact and share actual results Produce reporting and dashboards to provide visibility into retention marketing performance for the rest of the organization and share out on a regular basis to foster team-wide understanding. Manage and ensure quality of customer service throughout campaigns. Partner with events personnel, e-commerce teams, editorial and others to design subscriber-only experiences and benefits among their products and services that contribute to and further value to the consumer.
3+ years of experience in B2C retention marketing for a high growth subscription or ecommerce organization
Productivity and response analysis, with an emphasis in retention marketing.
2+ years of data analysis/reporting experience
3+ years of experience with email
Google Analytics
Time Management
Campaign Management
Salesforce Marketing Cloud
SEO optimizations
Data analysis and reporting
A/B and multivariate testing
Data and market research
Verbal communication
Results-oriented
Prioritizing skills
written communication
Self-Driven
Adaptability
According to JobzMall, the average salary range for a Retention Marketing Specialist/Manager in 2300 E Imperial Hwy, El Segundo, CA 90245, USA is between $46,000 and $93,000 per year. This figure may vary depending on the particular job's duties, experience, and other factors.
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The LA Times is a leading source of breaking news, entertainment, sports, politics, and more for Southern California and the world. The Los Angeles Times Media Group includes the Los Angeles Times, The Envelope, Times Community News, and Hoy Los Angeles and reaches approximately 5.1 million or 38% of all adults in the Southern California marketplace.

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