Los Angeles Times

Retention Marketing Specialist/Manager

Los Angeles Times

2300 E Imperial Hwy, El Segundo, CA 90245, USA
Full-TimeDepends on ExperienceMid-LevelBachelors
Job Description

Lead the concept, development and implementation of retention campaigns for digital subscribers. Ideate, recommend and execute new subscriber engagement initiatives, identifying key performance indicators, by campaign, that tie into company goals. Own the subscription life cycle, identify reasons for churn and build both short- and long-term solutions to reduce churn and improve on existing efforts. Work with the business to optimize our subscription revenue by identifying test and learn opportunities and joining discussions with the finance team to project impact and share actual results Produce reporting and dashboards to provide visibility into retention marketing performance for the rest of the organization and share out on a regular basis to foster team-wide understanding. Manage and ensure quality of customer service throughout campaigns. Partner with events personnel, e-commerce teams, editorial and others to design subscriber-only experiences and benefits among their products and services that contribute to and further value to the consumer.

Where is this job?
This job is located at 2300 E Imperial Hwy, El Segundo, CA 90245, USA
Job Qualifications
  • 3+ years of experience in B2C retention marketing for a high growth subscription or ecommerce organization

  • Productivity and response analysis, with an emphasis in retention marketing.

  • 2+ years of data analysis/reporting experience

  • 3+ years of experience with email

Required Skills
  • Google Analytics

  • Time Management

  • Campaign Management

  • Salesforce Marketing Cloud

  • SEO optimizations

  • Data analysis and reporting

  • A/B and multivariate testing

  • Data and market research

Soft Skills
  • Verbal communication

  • Results-oriented

  • Prioritizing skills

  • written communication

  • Self-Driven

  • Adaptability

Compensation

According to JobzMall, the average salary range for a Retention Marketing Specialist/Manager in 2300 E Imperial Hwy, El Segundo, CA 90245, USA is between $46,000 and $93,000 per year. This figure may vary depending on the particular job's duties, experience, and other factors.

Additional Information
Los Angeles Times is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based upon race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
Required LanguagesEnglish
Job PostedApril 16th, 2021
Apply BeforeApril 11th, 2026
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About Los Angeles Times

The LA Times is a leading source of breaking news, entertainment, sports, politics, and more for Southern California and the world. The Los Angeles Times Media Group includes the Los Angeles Times, The Envelope, Times Community News, and Hoy Los Angeles and reaches approximately 5.1 million or 38% of all adults in the Southern California marketplace.

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