Welcome to Logitech, a leading global technology company known for creating innovative and cutting-edge products. We are currently seeking a dynamic and driven Trade Marketing Manager to join our team and help us further expand our presence in the market. As a Trade Marketing Manager at Logitech, you will be responsible for driving and implementing our trade marketing strategies, collaborating with cross-functional teams, and managing relationships with our retail partners. We are looking for a talented individual with a strong background in trade marketing and a passion for technology. If you are a strategic thinker with excellent communication skills, we would love to hear from you.
- Develop and execute trade marketing strategies to drive brand awareness and increase sales.
- Collaborate with cross-functional teams including sales, product, and marketing to ensure alignment and successful implementation of trade marketing initiatives.
- Manage relationships with retail partners and identify new opportunities for partnerships and promotions.
- Analyze market trends and consumer insights to identify potential growth opportunities and develop effective trade marketing plans.
- Monitor and report on the effectiveness of trade marketing campaigns and initiatives, providing recommendations for improvement.
- Manage trade marketing budgets and ensure efficient allocation of resources.
- Work closely with product teams to understand product features and benefits, and effectively communicate these to retail partners and consumers.
- Stay up-to-date with industry trends and best practices in trade marketing and retail sales.
- Effectively communicate Logitech's brand message and product value proposition to retail partners and consumers.
- Act as a brand ambassador for Logitech, representing the company in a professional and positive manner at all times.
Bachelor’s Degree In Marketing, Business Administration, Or A Related Field.
Minimum Of 5 Years Of Experience In Trade Marketing, Preferably In The Technology Or Consumer Electronics Industry.
Strong Understanding Of Retail And Channel Sales Strategies, Including Experience With In-Store Merchandising And Promotions.
Excellent Communication And Interpersonal Skills, With The Ability To Build Relationships With Key Retail Partners And Internal Teams.
Proven Track Record Of Developing And Executing Successful Trade Marketing Campaigns And Initiatives That Drive Sales And Brand Awareness.
Budget management
Brand management
Channel Marketing
Competitive analysis
Market analysis
Product positioning
Sales Strategy
Promotional Planning
Retail Partnerships
Trade Promotions
Trade Show Planning
Communication
Conflict Resolution
Emotional Intelligence
Leadership
Time management
creativity
Critical thinking
Teamwork
Adaptability
Problem-Solving
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Logitech International S.A. is a Swiss manufacturer of computer peripherals and software, with dual headquarters in Lausanne, Switzerland and Newark, California. The company has offices throughout Europe, Asia, Oceania, and the Americas.

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