Global Digital Marketing Manager – Paid Media

"Welcome to Logitech - a global leader in innovative technology solutions. We are seeking a driven and experienced Global Digital Marketing Manager to join our dynamic team. As the Paid Media expert, you will develop and execute strategies to enhance our brand awareness and drive sales across all digital channels. This is a high-impact role, where you'll have the opportunity to make a significant impact on our global marketing efforts. We're looking for a strategic thinker with a passion for digital marketing and a track record of success in managing global paid media campaigns. If you're ready to take your career to the next level and join a forward-thinking company, we want to hear from you!"

1. Develop and execute digital marketing strategies to increase brand awareness and drive sales across all digital channels.
2. Act as the subject matter expert on paid media, including but not limited to PPC, display advertising, social media advertising, and content distribution networks.
3. Collaborate with cross-functional teams to ensure alignment and coordination of digital marketing efforts.
4. Conduct market research and analyze data to identify key trends, opportunities, and areas for improvement.
5. Monitor and analyze campaign performance and make data-driven recommendations to optimize and improve future campaigns.
6. Manage and allocate budgets effectively to achieve maximum ROI on paid media campaigns.
7. Stay up-to-date on industry trends and best practices in digital marketing to continuously improve our strategies.
8. Work closely with creative teams to develop engaging and effective ad copy and creative assets.
9. Coordinate with regional marketing teams to ensure consistency and alignment of global paid media strategies.
10. Track and report on key metrics and KPIs to measure the success of paid media campaigns and provide regular updates to stakeholders.
11. Manage relationships with external agencies and vendors to ensure quality and timely delivery of campaigns.
12. Train and mentor junior team members to develop their skills and knowledge in paid media.
13. Continuously evaluate and improve processes and procedures to streamline and optimize paid media operations.
14. Represent the company at industry events and conferences to network and stay informed on the latest digital marketing trends and technologies.

According to JobzMall, the average salary range for a Global Digital Marketing Manager – Paid Media in Lausanne, Switzerland is between CHF 120,000 to CHF 160,000 per year. This can vary depending on the specific company, industry, and level of experience.

Logitech International S.A. is a Swiss manufacturer of computer peripherals and software, with dual headquarters in Lausanne, Switzerland and Newark, California. The company has offices throughout Europe, Asia, Oceania, and the Americas.