Lexicon Branding, Inc., is an American marketing firm founded in 1982 by David Placek. It focuses on selecting brand names for companies and products.The creators of Sonos, Swiffer, and Blackberry.

Annual

Entry Level

Other

Full-Time

<p>We are looking for the curious and the extraordinary. We seek individuals from a wide range of research backgrounds. As a full-time member of our NeuroBrand team, you will synthesize brand naming insights from a broad array of cognitive perspectives. Thoughtfully contribute to creative development on naming, brand architecture, nomenclature, and positioning projects. Assist with the ongoing development of Lexicon’s creative and analytical tools. Develop and participate in original naming research.</p><p>Lexicon Branding is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based upon race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.</p>

United States of America

Lexicon Branding

NeuroBrand Team

Sausalito

California

MA/MS or Ph.D. in Psychology, Linguistics or Cognitive Science

Deep experience designing, conducting, and evaluating data-rich experiments

Professional work experience strongly preferred.

English

Python

Scripting languages

Statistical methods

Multitasking

Process Improvement

Detail Oriented

Communication Skills

Problem-Solving

PR & Marketing

As business, technology, and media has become globalized, so has marketing, advertising, and PR. The ability to reach people is greater than ever, meaning that the opportunity to showcase, promote and sell a product is at an all-time-high. It serves as a conduit between manufacturers and consumers. The marketing landscape has changed dramatically in the past 10 years with the introduction of social media to the field. And to survive the challenges of digital marketing, brands need to keep up with the latest trends. These days, social media is the new arena of digital marketers, as 3.3 billion people are active social media users. Creativity, not conformity, will set successful marketers apart. Careers in advertising, marketing, and PR are genuinely fast-paced and exciting. The general objective of each different area of the industry is to develop and enhance public interest in a brand, organization or product.

Irvine

11-50 Employees

NeuroBrand Team

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