Lexicon Branding, Inc., is an American marketing firm founded in 1982 by David Placek. It focuses on selecting brand names for companies and products.The creators of Sonos, Swiffer, and Blackberry.

Lexicon Branding

PR & Marketing

United States of America

As business, technology, and media has become globalized, so has marketing, advertising, and PR. The ability to reach people is greater than ever, meaning that the opportunity to showcase, promote and sell a product is at an all-time-high. It serves as a conduit between manufacturers and consumers. The marketing landscape has changed dramatically in the past 10 years with the introduction of social media to the field. And to survive the challenges of digital marketing, brands need to keep up with the latest trends. These days, social media is the new arena of digital marketers, as 3.3 billion people are active social media users. Creativity, not conformity, will set successful marketers apart. Careers in advertising, marketing, and PR are genuinely fast-paced and exciting. The general objective of each different area of the industry is to develop and enhance public interest in a brand, organization or product.

Careers and Openings at Lexicon Branding