Welcome to the world of Lacoste, where elegance meets athleticism. We are seeking a talented Visual Lead to join our team and elevate our brand through creative and visually captivating designs. As a Visual Lead, you will have the opportunity to bring our brand to life through your artistic vision and lead a team of designers to create compelling visual content that resonates with our customers. If you have a passion for fashion, an eye for detail, and a knack for leading and inspiring others, we want to hear from you. Join us on our journey to reinvent the iconic crocodile and leave your mark on the world of fashion.
- Develop and implement creative visual strategies to enhance the Lacoste brand image.
- Lead and manage a team of designers to ensure the delivery of high-quality visual content.
- Collaborate with cross-functional teams to understand brand objectives and translate them into visually appealing designs.
- Create and oversee the production of visual assets for various marketing channels including print, digital, and social media.
- Maintain brand consistency and ensure all visual materials align with brand guidelines.
- Stay up-to-date with current design trends and techniques, and incorporate them into brand visuals.
- Conduct regular reviews and provide constructive feedback to designers to improve their work.
- Manage multiple projects and prioritize tasks to meet tight deadlines.
- Work closely with the marketing and sales teams to support their initiatives with visually impactful designs.
- Act as a brand ambassador and ensure all visual materials accurately represent the Lacoste brand and its values.
Extensive Knowledge Of Visual Merchandising: A Successful Visual Lead At Lacoste Must Possess A Deep Understanding Of Visual Merchandising Principles And Techniques, Including Window Displays, Store Layouts, And Product Placement.
Creative And Artistic Skills: A Strong Eye For Design And A Creative Mindset Are Essential Qualities For A Visual Lead. They Must Be Able To Envision And Execute Visually Appealing Displays That Effectively Showcase Lacoste's Products.
Leadership Experience: As A Visual Lead, One Must Have Experience In Leading A Team And Managing Projects. This Includes Delegating Tasks, Providing Guidance, And Ensuring Deadlines Are Met.
Strong Communication Skills: Effective Communication Is Crucial For A Visual Lead, As They Will Be Working Closely With Various Departments, Such As Marketing And Sales, To Create Cohesive And Impactful Visual Displays. They Must Also Be Able To Communicate Their Vision To Their Team And Provide Feedback To Improve Their Work.
Attention To Detail: The Role Of A Visual Lead Requires A High Level Of Attention To Detail. They Must Be Able To Spot And Correct Any Visual Inconsistencies Or Flaws In Displays And Ensure That All Products Are Accurately Represented In Their Presentations.
Team Management
Art Direction
Color theory
Photo Editing
Project coordination
Creative Direction
visual storytelling
Trend Forecasting
Image Curation
Branding Expertise
Design Proficiency
Communication
Conflict Resolution
Emotional Intelligence
Leadership
Time management
creativity
Teamwork
Active Listening
Adaptability
Problem-Solving
According to JobzMall, the average salary range for a Visual Lead in Phoenix, AZ, USA is between $35,000 and $55,000 per year. However, this can vary depending on the specific company, years of experience, and additional skills and qualifications.
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Lacoste S.A. is a French company, founded in 1933 by tennis player René Lacoste, and entrepreneur André Gillier. It sells clothing, footwear, sportswear, eyewear, leather goods, perfume, towels and watches. The company can be recognized by its green alligator logo. René Lacoste, the company's founder, was first given the nickname "the Alligator" by the American press after he bet his team captain an alligator-skin suitcase that he would win his match. He was later re-dubbed "the Crocodile" by French fans because of his tenacity on the tennis court. In November 2012, Lacoste was bought outright by Swiss family-held group Maus Frères.
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