Welcome to Lacoste, where our iconic crocodile logo and bold designs have set us apart in the world of fashion for over 85 years. As a Visual Lead, you will play a crucial role in bringing our brand to life through eye-catching displays and creative merchandising strategies. We are seeking a passionate and experienced individual who shares our love for fashion and our commitment to excellence. If you have a keen eye for detail, an instinct for visual storytelling, and a proven track record in driving sales through visual concepts, we want you on our team. Join us in our mission to inspire and delight our customers with the best of Lacoste.
- Create and implement visually appealing and innovative merchandising strategies to showcase our brand and products.
- Develop and maintain visual standards for all store displays, ensuring they align with Lacoste's brand image and guidelines.
- Collaborate with cross-functional teams to plan and execute seasonal and promotional displays.
- Train and guide store associates on visual merchandising techniques and standards.
- Monitor and analyze sales data to identify opportunities for visual improvements and drive sales.
- Maintain a deep understanding of current fashion trends and incorporate them into displays and merchandising strategies.
- Manage inventory and ensure all products are appropriately displayed and stocked in a visually appealing manner.
- Conduct regular store visits to ensure visual standards are being met and provide feedback and guidance to store teams.
- Participate in the planning and execution of store events and product launches.
- Stay up-to-date on industry trends and competitor visuals to ensure Lacoste remains at the forefront of visual merchandising.
- Communicate effectively with store managers and headquarters to ensure consistency in visual standards across all locations.
- Uphold and enforce all company policies and procedures related to visual merchandising and safety protocols.
- Foster a positive and collaborative work environment, promoting teamwork and creativity among store teams.
- Continuously seek ways to improve and elevate the visual presentation of our brand and products.
- Represent Lacoste's brand and values in a professional and enthusiastic manner at all times.
Strong Design And Creative Skills: The Ideal Candidate For A Visual Lead Role At Lacoste Should Possess A Strong Background In Design And A Keen Eye For Creativity. They Should Have Proven Experience In Creating Visually Appealing Displays And Marketing Materials.
Knowledge Of Fashion And Retail Trends: A Visual Lead Should Have A Deep Understanding Of Fashion And Retail Trends, As Well As The Lacoste Brand. They Should Be Able To Translate These Trends Into Visual Displays That Effectively Showcase The Brand's Products And Appeal To Target Customers.
Team Management And Leadership: As A Visual Lead, The Candidate Will Be Responsible For Managing A Team Of Visual Merchandisers. Therefore, Strong Leadership Skills And The Ability To Motivate And Guide A Team Towards Achieving Common Goals Is Essential.
Attention To Detail And Organizational Skills: A Visual Lead Must Have Strong Attention To Detail And Excellent Organizational Skills To Ensure That All Visual Displays Are Executed With Precision And In A Timely Manner. They Should Also Be Able To Manage Multiple Projects And Prioritize Tasks Effectively.
Communication And Collaboration Skills: The Candidate Should Possess Excellent Communication And Collaboration Skills To Effectively Work With Cross-Functional Teams. They Should Be Able To Articulate Their Vision And Ideas To Others And Collaborate With Different Departments, Such As Marketing And Buying, To Ensure Consistency In The Brand's Visual Representation.
Project Management
Attention to detail
Brand Knowledge
Team Leadership
Concept Development
visual storytelling
Photography skills
Creative Vision
Trend Forecasting
Fashion Industry Knowledge
Design Proficiency
Communication
Conflict Resolution
Customer Service
Emotional Intelligence
Leadership
Time management
creativity
Teamwork
Adaptability
Problem-Solving
According to JobzMall, the average salary range for a Visual Lead in Atlanta, GA, USA is between $50,000 to $70,000 per year. However, this can vary depending on factors such as experience, industry, and company size.
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Lacoste S.A. is a French company, founded in 1933 by tennis player René Lacoste, and entrepreneur André Gillier. It sells clothing, footwear, sportswear, eyewear, leather goods, perfume, towels and watches. The company can be recognized by its green alligator logo. René Lacoste, the company's founder, was first given the nickname "the Alligator" by the American press after he bet his team captain an alligator-skin suitcase that he would win his match. He was later re-dubbed "the Crocodile" by French fans because of his tenacity on the tennis court. In November 2012, Lacoste was bought outright by Swiss family-held group Maus Frères.
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