Visual Lead

Welcome to the world of Lacoste, where timeless elegance meets modern innovation. We are currently seeking a highly skilled and creative Visual Lead to join our dynamic team. As the Visual Lead, you will be responsible for bringing our brand to life through stunning visual displays and merchandising strategies. This is an exciting opportunity for a driven individual with a keen eye for detail and a passion for fashion. If you have an extensive background in visual merchandising, excellent leadership skills, and a strong understanding of the Lacoste brand, we want to hear from you!

1. Develop and implement visually appealing displays and merchandising strategies that align with the Lacoste brand image and current trends.
2. Create and maintain visual standards for all store locations, ensuring consistency in brand messaging and storytelling.
3. Train and mentor store teams on visual merchandising techniques, product placement, and overall brand presentation.
4. Collaborate with cross-functional teams such as buying, marketing, and store operations to ensure cohesive and effective visual execution.
5. Stay updated on industry trends and competitor strategies to continuously improve the brand's visual presence in stores.
6. Lead and manage the visual team, delegating tasks and providing guidance to ensure efficient and timely execution of visual projects.
7. Conduct regular store visits to assess visual standards and provide feedback and recommendations for improvement.
8. Manage the budget for visual displays and materials, ensuring cost-effectiveness and adherence to company guidelines.
9. Work closely with the retail team to plan and execute seasonal floor sets and product launches.
10. Maintain a thorough understanding of the Lacoste brand, its products, and its target audience to effectively communicate its message through visual displays.

According to JobzMall, the average salary range for a Visual Lead in Philadelphia, PA, USA is $50,000-$90,000 per year. This range can vary depending on factors such as experience, industry, and company size. Some companies may also offer additional benefits and bonuses.

Lacoste S.A. is a French company, founded in 1933 by tennis player René Lacoste, and entrepreneur André Gillier. It sells clothing, footwear, sportswear, eyewear, leather goods, perfume, towels and watches. The company can be recognized by its green alligator logo. René Lacoste, the company's founder, was first given the nickname "the Alligator" by the American press after he bet his team captain an alligator-skin suitcase that he would win his match. He was later re-dubbed "the Crocodile" by French fans because of his tenacity on the tennis court. In November 2012, Lacoste was bought outright by Swiss family-held group Maus Frères.