Welcome to the world of Lacoste, where our iconic crocodile logo represents elegance, sophistication and timeless style. We are currently seeking a creative and talented individual to join our team as a Visual Lead. As a Visual Lead, you will be responsible for bringing our brand to life through captivating and visually stunning displays. We are looking for someone with a keen eye for detail, a passion for design and a strong understanding of the Lacoste brand. If you have a love for fashion, a knack for visual merchandising and a desire to make an impact, then we want to hear from you!
- Develop and implement creative and visually appealing displays that accurately represent the Lacoste brand and its values.
- Collaborate with cross-functional teams, including marketing, merchandising, and retail, to ensure consistency in brand messaging and aesthetics.
- Conduct research and stay up-to-date on industry trends and competitors to continuously improve and enhance visual displays.
- Manage and maintain inventory of visual props and materials to support the execution of displays.
- Train and coach store associates on visual merchandising techniques and brand standards.
- Travel to various store locations to install and update visual displays.
- Ensure all visual displays are executed within the given timelines and meet the necessary quality standards.
- Monitor and analyze sales data to identify any opportunities for improvement in visual merchandising strategies.
- Maintain a clean and organized visual display area to create an inviting and inspiring shopping environment for customers.
- Act as a brand ambassador, representing Lacoste’s values and promoting the brand image through visual displays.
Extensive Experience In Visual Merchandising: A Strong Candidate For The Visual Lead Position At Lacoste Should Have A Proven Track Record Of Successful Visual Merchandising, Ideally Within The Fashion Or Retail Industry. They Should Be Able To Demonstrate A Keen Eye For Detail, Creativity, And An Understanding Of How To Use Visual Elements To Enhance The Overall Brand Image.
Strong Leadership Skills: As The Visual Lead, This Individual Will Be Responsible For Managing A Team Of Visual Merchandisers. Therefore, Strong Leadership Skills Are Essential. This Includes The Ability To Motivate And Inspire The Team, Delegate Tasks Effectively, And Provide Clear Direction And Guidance.
Knowledge Of Lacoste Brand And Aesthetic: The Ideal Candidate Should Have A Deep Understanding Of The Lacoste Brand And Its Aesthetic. This Includes Knowledge Of The Brand's History, Values, And Target Audience. They Should Also Be Able To Incorporate The Brand's Signature Elements Into Their Visual Merchandising Displays.
Proficiency In Design Software: Visual Lead At Lacoste Should Have A Strong Working Knowledge Of Design Software Such As Adobe Photoshop, Illustrator, And Indesign. This Will Allow Them To Create Compelling Visual Displays That Align With The Brand's Aesthetic.
Strong Communication And Collaboration Skills: The Visual Lead Will Be Working Closely With Various Teams, Including Marketing, Buying, And Store Operations. Therefore, Excellent Communication And Collaboration Skills Are Crucial. The Candidate Should Be Able To Effectively Communicate Their Ideas And Work Collaboratively To Bring Them To Life.
Photography
Art Direction
Conceptualization
Design
Creativity
Merchandising
Color theory
Branding
Styling
Visuals
Fashion Knowledge
Trend Forecasting
Communication
Emotional Intelligence
Leadership
Time management
creativity
Organization
Critical thinking
Teamwork
Adaptability
Problem-Solving
According to JobzMall, the average salary range for a Visual Lead in Los Angeles, CA, USA is $67,000 - $91,000 per year. However, this can vary depending on factors such as experience, skills, and the specific company or industry.
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Lacoste S.A. is a French company, founded in 1933 by tennis player René Lacoste, and entrepreneur André Gillier. It sells clothing, footwear, sportswear, eyewear, leather goods, perfume, towels and watches. The company can be recognized by its green alligator logo. René Lacoste, the company's founder, was first given the nickname "the Alligator" by the American press after he bet his team captain an alligator-skin suitcase that he would win his match. He was later re-dubbed "the Crocodile" by French fans because of his tenacity on the tennis court. In November 2012, Lacoste was bought outright by Swiss family-held group Maus Frères.
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