Visual Lead

Welcome to Lacoste, where we are dedicated to creating iconic and timeless apparel that embodies the spirit of elegance and sophistication. We are currently seeking a talented and passionate Visual Lead to join our team and bring our brand's vision to life. As a Visual Lead, you will be responsible for overseeing the visual merchandising and creative direction of our stores, ensuring that our products are presented in a visually stunning and cohesive manner. If you have a keen eye for design, a strong understanding of branding, and a love for fashion, we want to hear from you. Join us in elevating the Lacoste brand and creating a memorable shopping experience for our customers.

1. Develop and implement visual merchandising strategies in line with the brand's overall vision and aesthetic.
2. Create and maintain visual display standards for all stores, ensuring consistent and high-quality presentation of products.
3. Collaborate with cross-functional teams such as buying, marketing, and operations to plan and execute seasonal and promotional campaigns.
4. Lead and coach store teams on visual presentation techniques, product placement, and brand standards.
5. Regularly visit stores to assess and provide feedback on visual merchandising execution and make necessary adjustments.
6. Conduct research on industry trends and competitors to continuously improve visual presentation and elevate the brand's image.
7. Manage and maintain visual merchandising budget, including ordering and tracking supplies and materials.
8. Work closely with store managers to ensure store layouts and displays are optimized to drive sales and enhance the customer experience.
9. Attend seasonal training and workshops to stay updated on the brand's product offerings and visual merchandising techniques.
10. Travel to various store locations to oversee the set-up and installation of new store fixtures and visual displays.
11. Collaborate with the marketing team to develop and execute window displays and in-store events.
12. Ensure compliance with safety and security standards in all visual merchandising activities.
13. Monitor inventory levels and work with the buying team to ensure proper product assortment and stock levels in stores.
14. Continuously seek opportunities to improve and innovate visual merchandising techniques and strategies.
15. Represent the brand at trade shows and events, showcasing the brand's visual identity and aesthetic.

According to JobzMall, the average salary range for a Visual Lead in Boston, MA, USA is $55,000-$90,000 per year. This can vary depending on the specific company, experience level, and location. Some factors that can also impact salary include education level, certifications, and additional skills or responsibilities.

Lacoste S.A. is a French company, founded in 1933 by tennis player René Lacoste, and entrepreneur André Gillier. It sells clothing, footwear, sportswear, eyewear, leather goods, perfume, towels and watches. The company can be recognized by its green alligator logo. René Lacoste, the company's founder, was first given the nickname "the Alligator" by the American press after he bet his team captain an alligator-skin suitcase that he would win his match. He was later re-dubbed "the Crocodile" by French fans because of his tenacity on the tennis court. In November 2012, Lacoste was bought outright by Swiss family-held group Maus Frères.