L.L.Bean

Performance Media Search/Feeds Analyst

L.L.Bean

15 Casco St, Freeport, ME 04032, USA
Full-TimeDepends on ExperienceMid-LevelBachelors
Job Description

Ensure effective day-to-day management and longer-term strategies of performance media product/inventory Feeds with the ability to plan, implement, analyze, and optimize quickly and efficiently with minimal guidance. Support Domestic direct response campaigns. Analyze campaign performance relative to financial goals. Perform daily campaign optimization and make informed bidding decisions. Create, update, and socialize iterative program testing agenda. Develop and maintain reports and campaign summaries for broad consumption across the marketing department and senior leadership. Inform and educate creative partners on insights and opportunities as learnings are developed. Develop and foster relationships with key internal and external stakeholders (IS, Marketing, Analytics, platform & feed vendors, etc.) to drive program performance improvements. Seek out opportunities and stay current on all relevant partner product updates (both functionality and new formats), best practices, and road maps.

Where is this job?
This job is located at 15 Casco St, Freeport, ME 04032, USA
Job Qualifications
  • 2-4 years of direct to consumer performance media experience (feeds, paid search, paid social, display, video, affiliate)

  • Proven ability to plan and execute large-scale digital marketing campaigns

  • Firm grasp on digital marketing theories, techniques, and strategies

  • Familiarity with CRM tools used to connect first party data to marketing platforms (e.g. LiveRamp)

  • Experience running omni-channel direct response campaigns a plus

Required Skills
  • Time Management

  • Google Ads

  • Managing paid search ad words

  • MS Excel skills

  • Analytical skills (data driven)

  • Google Analytics 360

  • Feeds management

  • Google Merchant Center

Soft Skills
  • Verbal communication

  • written communication

  • Adaptability

  • Problem Solving Skills

  • Detail Oriented and Organized

  • Multi-tasker

Compensation

According to JobzMall, the average salary range for a Performance Media Search/Feeds Analyst in 15 Casco St, Freeport, ME 04032, USA is $30,000- $50,000 per year. The salary for this position is typically determined based on experience and qualifications.

Additional Information
L.L.Bean is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based upon race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
Required LanguagesEnglish
Job PostedJanuary 11th, 2021
Apply BeforeMay 22nd, 2025
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About L.L.Bean

L.L.Bean is an American, privately held retail company founded in 1912 by Leon Leonwood Bean. It specializes in clothing and outdoor recreation equipment.

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