
Performance Media Search/Feeds Analyst
Ensure effective day-to-day management and longer-term strategies of performance media product/inventory Feeds with the ability to plan, implement, analyze, and optimize quickly and efficiently with minimal guidance. Support Domestic direct response campaigns. Analyze campaign performance relative to financial goals. Perform daily campaign optimization and make informed bidding decisions. Create, update, and socialize iterative program testing agenda. Develop and maintain reports and campaign summaries for broad consumption across the marketing department and senior leadership. Inform and educate creative partners on insights and opportunities as learnings are developed. Develop and foster relationships with key internal and external stakeholders (IS, Marketing, Analytics, platform & feed vendors, etc.) to drive program performance improvements. Seek out opportunities and stay current on all relevant partner product updates (both functionality and new formats), best practices, and road maps.
2-4 years of direct to consumer performance media experience (feeds, paid search, paid social, display, video, affiliate)
Proven ability to plan and execute large-scale digital marketing campaigns
Firm grasp on digital marketing theories, techniques, and strategies
Familiarity with CRM tools used to connect first party data to marketing platforms (e.g. LiveRamp)
Experience running omni-channel direct response campaigns a plus
Time Management
Google Ads
Managing paid search ad words
MS Excel skills
Analytical skills (data driven)
Google Analytics 360
Feeds management
Google Merchant Center
Verbal communication
written communication
Adaptability
Problem Solving Skills
Detail Oriented and Organized
Multi-tasker
According to JobzMall, the average salary range for a Performance Media Search/Feeds Analyst in 15 Casco St, Freeport, ME 04032, USA is $30,000- $50,000 per year. The salary for this position is typically determined based on experience and qualifications.
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L.L.Bean is an American, privately held retail company founded in 1912 by Leon Leonwood Bean. It specializes in clothing and outdoor recreation equipment.

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