Director, Creative Effectiveness

Welcome to Kraft Heinz - a company that prides itself on its innovative and creative approach to food. As the Director of Creative Effectiveness, you will play a crucial role in driving the success of our marketing campaigns, ensuring that they not only capture the attention of our consumers, but also deliver measurable and impactful results. This is a unique opportunity to join a dynamic team and make a significant impact on the growth of one of the world's largest food companies. We are looking for a highly motivated and experienced individual who can bring a fresh perspective and lead our creative effectiveness strategy to new heights. Are you ready to join us on this exciting journey? Read on to see if you have what it takes to be a part of our team.

1. Develop and implement a comprehensive creative effectiveness strategy that aligns with Kraft Heinz's overall marketing objectives.
2. Collaborate with cross-functional teams to define key performance indicators and metrics for measuring the success of marketing campaigns.
3. Conduct market research and analyze consumer trends to inform creative decision-making and ensure campaigns resonate with target audiences.
4. Lead and manage a team of creative professionals, providing guidance and support to ensure high-quality and impactful campaigns.
5. Utilize data and insights to continuously optimize and improve creative strategies and messaging.
6. Work closely with external agencies and vendors to ensure timely and effective execution of campaigns.
7. Develop and manage budgets for creative initiatives, ensuring cost-effectiveness and ROI.
8. Stay up-to-date with industry trends and best practices, and incorporate them into the company's creative approach.
9. Collaborate with other departments, such as sales and product development, to ensure brand consistency and alignment across all touchpoints.
10. Present creative effectiveness plans and results to senior management, providing recommendations for future campaigns.
11. Foster a culture of innovation and creativity within the team, encouraging new ideas and approaches.
12. Serve as a brand ambassador for Kraft Heinz, representing the company's values and vision in all interactions.

According to JobzMall, the average salary range for a Director, Creative Effectiveness in Chicago, IL, USA is $125,000 to $185,000 per year. The exact salary may vary depending on factors such as the company, industry, experience, and skills of the individual.

The Kraft Heinz Co. engages in the production of processed food and beverages. The company operates through the following geographical segments: United States, Canada, Europe, and Rest of the World. The Rest of the World segment comprises of Asia Pacific, Latin America, Russia, India, the Middle East, and Africa. It products include condiments and sauces, cheese and dairy, ambient meals, frozen and chilled meals, and for infant and nutrition.