Consumer Insights and Strategy Manager

At Kraft Heinz, we believe in the power of consumer insights to drive our business strategy and decision-making. As our Consumer Insights and Strategy Manager, you will play a critical role in identifying key consumer trends and translating them into actionable strategies that will shape the future of our company. We are seeking a highly analytical and strategic thinker with a passion for understanding consumer behavior and a strong track record of driving business impact. If you are a creative problem-solver with a deep understanding of the food and beverage industry, we want you on our team. Join us in our mission to revolutionize the way people enjoy food and make a real impact on the lives of our consumers.

1. Conduct thorough research and analysis of consumer trends and behaviors to inform business strategy and decision-making.
2. Translate consumer insights into actionable strategies that will drive company growth and profitability.
3. Collaborate with cross-functional teams to develop and implement innovative marketing and product initiatives based on consumer insights.
4. Monitor and track market trends and competitor activities to identify potential opportunities and risks.
5. Present findings and recommendations to senior leadership and stakeholders in a clear and concise manner.
6. Develop and maintain strong relationships with external research partners and vendors.
7. Lead the development and execution of market research projects, including designing surveys and analyzing data.
8. Utilize a variety of data sources, such as sales data, consumer surveys, and social media analytics, to gain a comprehensive understanding of consumer behavior.
9. Identify and prioritize key consumer segments and develop targeted strategies to engage and retain them.
10. Stay up-to-date on industry trends and best practices in consumer insights and strategy.
11. Act as a thought leader and advocate for the role of consumer insights in driving business success.
12. Mentor and train junior team members in research methods and analysis techniques.
13. Manage and allocate resources effectively to meet project timelines and budget requirements.
14. Continuously evaluate and improve processes and methodologies for gathering and analyzing consumer insights.

According to JobzMall, the average salary range for a Consumer Insights and Strategy Manager in Chicago, IL, USA is between $82,000 and $120,000 per year. This can vary depending on the specific company, years of experience, and level of education.

The Kraft Heinz Co. engages in the production of processed food and beverages. The company operates through the following geographical segments: United States, Canada, Europe, and Rest of the World. The Rest of the World segment comprises of Asia Pacific, Latin America, Russia, India, the Middle East, and Africa. It products include condiments and sauces, cheese and dairy, ambient meals, frozen and chilled meals, and for infant and nutrition.