Brand Manager, Marketing - Claussen
Looking to make your mark in the world of brand management? Look no further than Claussen, a beloved brand under Kraft Heinz! We are seeking a dynamic and driven Brand Manager to join our marketing team and help elevate the Claussen brand to new heights. As the Brand Manager, you will be responsible for developing and executing strategic marketing plans to drive brand awareness, engagement, and sales for Claussen. If you have a passion for marketing and a strong track record of success, we want to hear from you!
- Develop and implement strategic marketing plans to elevate the Claussen brand and increase brand awareness, engagement, and sales.
- Collaborate with cross-functional teams, including sales, product development, and advertising, to ensure brand consistency and alignment across all channels.
- Conduct market research and analyze data to identify consumer trends and insights, and use that information to inform marketing strategies.
- Manage the Claussen brand budget and allocate resources effectively to achieve marketing goals.
- Monitor and track brand performance metrics, providing regular reporting and recommendations for improvement.
- Work closely with the creative team to develop compelling and impactful brand messaging and creative campaigns.
- Identify and pursue new opportunities for brand partnerships and collaborations to expand brand reach and generate additional revenue.
- Stay up-to-date on industry trends and competitive landscape to inform brand strategy and identify potential threats or opportunities.
- Foster strong relationships with key stakeholders, including internal teams and external vendors, to ensure successful execution of marketing initiatives.
- Continuously evaluate and optimize brand strategies and campaigns to drive measurable results and achieve business objectives.
Bachelor's Degree In Marketing Or Related Field - A Strong Educational Background In Marketing Or A Related Field Is Essential For A Brand Manager At Kraft Heinz. This Provides A Solid Foundation Of Knowledge And Skills Necessary For Success In The Role.
Previous Experience In Brand Management - Experience In Brand Management, Preferably Within The Food And Beverage Industry, Is A Key Qualification For This Role. This Demonstrates An Understanding Of The Unique Challenges And Strategies Involved In Marketing Consumer Packaged Goods.
Strong Analytical And Strategic Thinking Skills - Brand Managers At Kraft Heinz Need To Be Able To Analyze Market Trends, Consumer Data, And Competitor Strategies In Order To Develop Effective Marketing Plans. Strong Analytical And Strategic Thinking Skills Are Crucial For Success In This Role.
Excellent Communication And Interpersonal Skills - Brand Managers Are Responsible For Collaborating With Cross-Functional Teams And Communicating With Stakeholders At All Levels Of The Organization. Strong Communication And Interpersonal Skills Are Necessary For Building And Maintaining Relationships And Effectively Conveying Ideas And Strategies.
Creative Thinking And Innovation - Kraft Heinz Is Known For Its Innovative And Iconic Brands, And The Brand Manager Role Requires A Creative And Innovative Mindset To Continue Driving The Success Of These Brands. Candidates Should Possess A Track Record Of Developing And Executing Creative Marketing Campaigns That Drive Brand Growth.
Product Development
Market Research
Budget management
Social media management
Consumer behavior
Market analysis
brand strategy
Product positioning
Brand Identity
Brand
Brand Messaging
Advertising Campaigns
Communication
Conflict Resolution
Leadership
Time management
creativity
flexibility
Teamwork
Adaptability
Problem-Solving
Empathy
According to JobzMall, the average salary range for a Brand Manager, Marketing - Claussen in Chicago, IL, USA is $92,000 - $133,000 per year. This range can vary depending on factors such as experience, education, and specific job responsibilities.
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The Kraft Heinz Co. engages in the production of processed food and beverages. The company operates through the following geographical segments: United States, Canada, Europe, and Rest of the World. The Rest of the World segment comprises of Asia Pacific, Latin America, Russia, India, the Middle East, and Africa. It products include condiments and sauces, cheese and dairy, ambient meals, frozen and chilled meals, and for infant and nutrition.
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