Associate Director, Marketing - Desserts

Are you a seasoned marketer with a sweet tooth? Do you have a passion for developing and executing innovative marketing strategies? Look no further than Kraft Heinz, where we are seeking an Associate Director of Marketing for our Desserts division. In this role, you will be responsible for leading the development and implementation of marketing plans for our iconic dessert brands, while also managing a team of marketing professionals. If you have a proven track record of driving growth in the CPG industry and a love for all things sweet, we want to hear from you!

1. Develop and execute comprehensive marketing strategies for Kraft Heinz's dessert brands, including but not limited to advertising, promotions, product positioning, and packaging.
2. Collaborate with cross-functional teams to identify key consumer insights and translate them into effective marketing initiatives.
3. Monitor market trends and competitor activity to identify new opportunities for growth and stay ahead of industry developments.
4. Manage and mentor a team of marketing professionals, providing guidance and support to help them achieve their goals and drive results.
5. Work closely with sales and product development teams to ensure alignment and effective execution of marketing plans.
6. Analyze consumer data and market research to evaluate the performance of marketing campaigns and make recommendations for future improvements.
7. Develop and manage the marketing budget for the desserts division, ensuring effective allocation of resources to maximize ROI.
8. Collaborate with external agencies and partners to develop and implement creative campaigns and initiatives.
9. Serve as a brand ambassador and ensure consistency in messaging and brand positioning across all marketing channels.
10. Continuously monitor and evaluate the effectiveness of marketing strategies and make adjustments as needed to drive growth and achieve business objectives.

According to JobzMall, the average salary range for a Associate Director, Marketing - Desserts in Chicago, IL, USA is $109,000 - $141,000 per year. This may vary based on factors such as the company, experience, and education level of the individual.

The Kraft Heinz Co. engages in the production of processed food and beverages. The company operates through the following geographical segments: United States, Canada, Europe, and Rest of the World. The Rest of the World segment comprises of Asia Pacific, Latin America, Russia, India, the Middle East, and Africa. It products include condiments and sauces, cheese and dairy, ambient meals, frozen and chilled meals, and for infant and nutrition.