
Digital Marketing Manager, Consumer Experience
Are you a marketing guru with a passion for creating exceptional consumer experiences? Look no further! Kimberly-Clark is seeking a dynamic and innovative Digital Marketing Manager to join our team. In this role, you will be responsible for elevating our brand's online presence and improving the overall consumer journey. If you have a proven track record of driving successful digital campaigns and possess a strong understanding of consumer behavior, we want to hear from you. Don't miss this opportunity to make a significant impact in the world of consumer goods. Join us and be a part of our mission to enhance the lives of our customers.
- Develop and implement digital marketing strategies to elevate the brand's online presence and drive consumer engagement.
- Collaborate with cross-functional teams to ensure a cohesive and consistent brand experience across all digital platforms.
- Monitor and analyze consumer behavior and market trends to identify opportunities for brand growth and improvement.
- Manage and optimize digital campaigns to drive traffic, conversions, and ROI.
- Develop and maintain strong relationships with external partners and vendors to support digital marketing efforts.
- Stay up-to-date with the latest digital marketing trends and technologies, and make recommendations for implementing new strategies.
- Create and manage budgets for digital marketing initiatives, ensuring cost-effective and efficient use of resources.
- Conduct A/B testing and use data-driven insights to continually improve the consumer journey and overall digital experience.
- Collaborate with the creative team to develop compelling and engaging digital content that aligns with brand messaging and resonates with the target audience.
- Monitor and report on key performance metrics, providing regular updates to stakeholders and making data-driven recommendations for future strategies.
- Ensure all digital marketing efforts adhere to brand guidelines and industry best practices.
- Train and mentor team members on digital marketing best practices and new technologies.
- Represent the brand at industry events and conferences to stay informed and build relationships with key stakeholders.
- Proactively identify and address any potential issues or challenges that may arise in the digital marketing space.
- Take initiative to continuously improve and optimize processes and workflows for maximum efficiency and effectiveness.
Bachelor's Degree In Marketing, Communications, Or Related Field
Minimum Of 5 Years Of Experience In Digital Marketing, Preferably In The Consumer Goods Industry
Strong Understanding Of Consumer Behavior And Experience Design Principles
Proven Track Record Of Developing And Executing Successful Digital Marketing Campaigns, Including Social Media, Seo, And Email Marketing
Experience With Data Analysis And Interpreting Consumer Insights To Inform Marketing Strategies And Tactics
Social Media
Data Analysis
E-Commerce
User Experience
Content Creation
SEO
Web analytics
Brand management
Email Marketing
Influencer Marketing
Digital advertising
Customer engagement
Communication
Conflict Resolution
Emotional Intelligence
Leadership
Time management
creativity
Organization
Teamwork
Adaptability
Problem-Solving
According to JobzMall, the average salary range for a Digital Marketing Manager, Consumer Experience in Chicago, IL, USA is between $70,000 and $110,000 per year. This salary range can vary depending on factors such as the size and industry of the company, the candidate's level of experience, and the specific responsibilities and duties of the role. Additionally, bonuses and other forms of compensation may also impact the overall salary.
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Kimberly-Clark Corp. engages in the manufacture of paper-based products and provision of cleaning solutions. It operates through the following segments: Personal Care, Consumer Tissue, and K-C Professional. The Personal Care segment manufactures and markets disposable diapers, training and youth pants, swim pants, baby wipes, feminine and incontinence care products, and related products, which are primarily for household use. The Consumer Tissue segment produces and sells facial and bathroom tissue, paper towels, napkins and related products for household use. The K-C Professional segment manufacture and sell facial and bathroom tissue, paper towels, napkins, wipers and a range of safety products for the away-from-home marketplace.

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