Manager, Product Marketing

Responsible for developing strategic marketing initiatives to attract, engage, and retain healthcare educators, and working across teams to execute. Partner with business stakeholders to develop marketing initiatives to meet business objectives. Partner with sales stakeholders to develop on-brand collateral and communications to support lead generation and qualification. Partner with account management stakeholders to facilitate branded communications for product and service updates and to continually engage clients to provide value with the goal of increasing chances of renewals. Being the go-to marketing expert for internal products and external competitive offerings. Develop and implement forward-thinking, out-of-the-box ideas to increase market share Understanding student needs throughout their educational journey; from exams to admissions and career advancement as well as the needs of the educators and administrators supporting students on that journey.

According to JobzMall, the average salary range for a Manager, Product Marketing is between $70,000 and $110,000 per year. The exact salary for an individual Manager, Product Marketing position will depend on factors such as the company, experience, and location.

Kaplan, Inc. is an American for-profit corporation that provides educational and training services to colleges, universities, businesses and individuals around the world. Founded in 1938 by Stanley Kaplan, the company offers a variety of test preparation, certifications and student support services.