Digital Marketing Manager

Are you a dynamic and results-driven professional with a passion for digital marketing? Do you want to make a difference in higher education and contribute to the success of a prestigious institution? Then look no further! Johns Hopkins University is seeking a Digital Marketing Manager to join our team and lead our digital marketing efforts. As the Digital Marketing Manager, you will have the opportunity to develop and implement innovative strategies to engage with our diverse audience and promote our brand. We are looking for a creative and analytical thinker with strong leadership skills and a proven track record of driving successful digital marketing campaigns. If this sounds like you, we invite you to apply and be a part of our talented team at Johns Hopkins University.

1. Develop and implement strategic digital marketing plans to promote the Johns Hopkins University brand and engage with our diverse audience.
2. Lead and manage all digital marketing efforts, including social media, email marketing, paid advertising, and website optimization.
3. Analyze and track the performance of digital marketing campaigns, using data and metrics to make informed decisions and drive results.
4. Collaborate with cross-functional teams, including admissions, communications, and development, to align digital marketing efforts with organizational goals.
5. Stay up-to-date with the latest digital marketing trends and technologies and make recommendations for incorporating them into our strategies.
6. Manage and allocate budgets for digital marketing initiatives, ensuring efficient use of resources.
7. Develop and maintain relationships with external partners and vendors to support digital marketing efforts.
8. Lead and mentor a team of digital marketing professionals, providing guidance and support to help them achieve their goals.
9. Develop and maintain a consistent brand voice and messaging across all digital channels.
10. Monitor and respond to online reviews and comments, maintaining a positive online reputation for the university.
11. Collaborate with departments and other stakeholders to ensure digital marketing efforts align with overall marketing and communications strategies.
12. Continuously track and report on the success of digital marketing efforts, making recommendations for improvements and adjustments as needed.
13. Ensure compliance with all relevant regulations and laws related to digital marketing, data privacy, and internet marketing.
14. Represent the university at conferences and events to network and stay informed about industry trends and best practices.

According to JobzMall, the average salary range for a Digital Marketing Manager in Baltimore, MD, USA is approximately $60,000 to $90,000 per year. However, this can vary based on factors such as the size of the company, the industry, and the individual's level of experience and skills. Some companies may offer higher salaries and additional benefits for more experienced and successful digital marketing managers.

Johns Hopkins University is a private research university in Baltimore, Maryland. Founded in 1876, the university was named for its first benefactor, the American entrepreneur, abolitionist, and philanthropist Johns Hopkins.