VP Product Marketing, Workforce

Welcome to Intuit, where we are dedicated to powering prosperity around the world. As the VP of Product Marketing for our Workforce division, you will play a crucial role in shaping and driving the marketing strategy for our suite of workforce management solutions. We are seeking a dynamic and experienced leader who is passionate about helping small businesses and self-employed individuals succeed. Are you a strategic thinker with a track record of successfully positioning and launching products? Do you have a strong understanding of the HR and payroll industry? If so, we want you to join our team and help us continue to revolutionize the way people work.

1. Develop and execute a comprehensive marketing strategy for Intuit's Workforce division, in line with the company's overall goals and objectives.
2. Lead and manage a team of product marketing professionals to ensure effective execution of marketing plans and initiatives.
3. Conduct market research and analysis to identify customer needs, market trends, and competitive landscape in the HR and payroll industry.
4. Collaborate with cross-functional teams including product, sales, and customer success to ensure alignment and effective communication of marketing initiatives.
5. Develop and maintain a deep understanding of Intuit's suite of workforce management solutions and how they address the needs of small businesses and self-employed individuals.
6. Create compelling messaging and positioning for Intuit's workforce products to differentiate them in the market and drive demand.
7. Work closely with the sales team to develop and deliver effective sales enablement materials and tools.
8. Develop and manage the marketing budget for the Workforce division, ensuring efficient and effective use of resources.
9. Drive the launch of new products and features, including developing launch plans, messaging, and go-to-market strategies.
10. Monitor and analyze marketing campaign performance, providing recommendations for optimization and continuous improvement.
11. Stay abreast of industry trends and best practices in product marketing, and apply them to drive innovation and success within the Workforce division.
12. Serve as a key spokesperson for Intuit's Workforce division, representing the company at industry events and conferences.
13. Cultivate and maintain strong relationships with key stakeholders, including customers, partners, and industry influencers.
14. Embody Intuit's core values and contribute to a positive and collaborative work culture within the marketing team and across the organization.

According to JobzMall, the average salary range for a VP Product Marketing, Workforce in San Francisco, CA, USA is $180,000 - $250,000. This range may vary depending on the specific industry, company size, and level of experience of the individual.

Intuit Inc. is an American business and financial software company that develops and sells financial, accounting, and tax preparation software and related services for small businesses, accountants, and individuals. The company operates through the following segments: Small Business, Consumer Tax, and ProConnect. The Small Business segment targets small businesses and the accounting professionals. It offers QuickBooks financial and business management online services and desktop software; payroll solutions; and payment processing services. The Consumer Tax segment includes TurboTax income tax preparation products and services. The ProConnect segment provides professional tax offerings, which include Lacerte, ProSeries, ProFile, and ProConnect Tax Online among professional accountants in the U.S. and Canada.