VP, Product Marketing, Money

Welcome to Intuit, where we strive to empower individuals and small businesses to thrive financially. We are seeking a dynamic and strategic leader to join our team as the Vice President of Product Marketing for our Money division. In this role, you will be responsible for driving the growth and success of our financial management products, including Mint and Turbo. As a leader in our organization, you will have the opportunity to make a significant impact on the financial lives of our customers. We are looking for someone with a strong background in product marketing, a passion for innovation, and a track record of driving results. If you are a visionary leader with a customer-centric mindset, we would love to hear from you.

1. Develop and lead the overall product marketing strategy for the Money division, including Mint and Turbo products.
2. Collaborate with cross-functional teams, including product development, sales, and customer support, to drive the success and growth of our financial management products.
3. Conduct market research and analysis to identify customer needs, market trends, and competitive landscape.
4. Utilize customer insights and data to inform product positioning, messaging, and targeting.
5. Develop and execute go-to-market plans for new product launches and feature releases.
6. Create and manage marketing campaigns and initiatives to increase brand awareness and drive customer acquisition and retention.
7. Monitor and analyze product performance metrics and use data to make data-driven decisions and recommendations.
8. Manage and allocate marketing budget to achieve business objectives.
9. Develop and maintain strong relationships with key stakeholders, both internally and externally.
10. Stay updated on industry trends and innovations, and continuously evaluate and recommend new strategies and tactics to improve product marketing efforts.
11. Lead, mentor, and develop a team of product marketing professionals.
12. Represent the company and its products at industry events and conferences.
13. Ensure all marketing efforts align with the company's mission, values, and brand guidelines.

According to JobzMall, the average salary range for a VP, Product Marketing, Money in San Francisco, CA, USA is $200,000 - $300,000 per year. This can vary depending on the specific company, industry, and individual experience and qualifications. Some companies may offer additional benefits and bonuses on top of the base salary.

Intuit Inc. is an American business and financial software company that develops and sells financial, accounting, and tax preparation software and related services for small businesses, accountants, and individuals. The company operates through the following segments: Small Business, Consumer Tax, and ProConnect. The Small Business segment targets small businesses and the accounting professionals. It offers QuickBooks financial and business management online services and desktop software; payroll solutions; and payment processing services. The Consumer Tax segment includes TurboTax income tax preparation products and services. The ProConnect segment provides professional tax offerings, which include Lacerte, ProSeries, ProFile, and ProConnect Tax Online among professional accountants in the U.S. and Canada.