Product Marketing Team Lead, Workforce Solutions

Welcome to Intuit, where we are dedicated to creating innovative solutions that empower individuals and small businesses to thrive. We are seeking a dynamic and experienced Product Marketing Team Lead to join our Workforce Solutions team. As the leader of our Product Marketing team, you will play a critical role in driving the success of our workforce solutions through strategic marketing initiatives. If you are a self-starter with a passion for driving results and have a strong background in marketing and product management, then we invite you to join our team and make an impact on the lives of millions of individuals and small businesses.

1. Develop and execute marketing strategies to drive the success of Intuit's workforce solutions.
2. Lead a team of product marketers, providing guidance, mentorship, and support to help them achieve their individual and team goals.
3. Collaborate with cross-functional teams including product management, sales, and research to develop a deep understanding of the market, customers, and competitive landscape.
4. Conduct market and customer research to identify key insights and trends that can inform marketing strategies and product development.
5. Develop messaging, positioning, and value propositions that effectively communicate the unique benefits of Intuit's workforce solutions to target audiences.
6. Create and manage product marketing plans, including budget allocation and measurement of key performance indicators.
7. Work closely with the sales team to develop and implement sales enablement materials and training programs to support their efforts in promoting and selling the workforce solutions.
8. Monitor and analyze market trends, competitor strategies, and customer feedback to identify areas for improvement and inform product roadmap decisions.
9. Maintain a thorough understanding of the workforce solutions industry, including emerging technologies and trends, to ensure Intuit remains a leader in the market.
10. Continuously track and report on the success of marketing initiatives, providing regular updates to senior leadership and making recommendations for future improvements.

According to JobzMall, the average salary range for a Product Marketing Team Lead, Workforce Solutions is $80,000-$120,000 per year. This can vary depending on factors such as location, experience, and company size. Some positions may also offer additional benefits such as bonuses and stock options.

Intuit Inc. is an American business and financial software company that develops and sells financial, accounting, and tax preparation software and related services for small businesses, accountants, and individuals. The company operates through the following segments: Small Business, Consumer Tax, and ProConnect. The Small Business segment targets small businesses and the accounting professionals. It offers QuickBooks financial and business management online services and desktop software; payroll solutions; and payment processing services. The Consumer Tax segment includes TurboTax income tax preparation products and services. The ProConnect segment provides professional tax offerings, which include Lacerte, ProSeries, ProFile, and ProConnect Tax Online among professional accountants in the U.S. and Canada.