Principal Product Marketing Manager, Mid-Market

Welcome to Intuit, a leading financial software company dedicated to helping individuals and small businesses thrive. We are seeking a dynamic and experienced Principal Product Marketing Manager to join our team and lead our mid-market product marketing efforts. In this role, you will have the opportunity to shape and execute the strategy for our mid-market product portfolio, driving growth and customer success. We are looking for a results-driven individual with a passion for marketing and a proven track record of success in the mid-market segment. If you are a strategic thinker, a strong communicator, and a natural leader, we want to hear from you. Join us in our mission to empower our customers and make a meaningful impact on their financial lives.

1. Develop and execute the product marketing strategy for our mid-market product portfolio.
2. Lead cross-functional teams to drive product growth and customer success in the mid-market segment.
3. Conduct market and competitive research to identify key trends and opportunities in the mid-market segment.
4. Create compelling messaging and positioning for our mid-market products, tailored to the needs and pain points of our target audience.
5. Collaborate with sales, product management, and other teams to ensure alignment and consistency in messaging and go-to-market plans.
6. Develop and implement marketing campaigns and initiatives to generate leads and increase brand awareness in the mid-market segment.
7. Track and analyze key metrics to measure the success of marketing efforts and make data-driven decisions to optimize strategies.
8. Act as a subject matter expert for the mid-market segment, providing insights and recommendations to inform product development and business decisions.
9. Build and maintain relationships with key stakeholders, including customers, partners, and industry influencers, to drive product adoption and advocacy.
10. Mentor and guide junior product marketing team members, fostering a collaborative and high-performing culture.
11. Stay updated on industry trends and best practices in product marketing, and continuously seek out new opportunities for growth and improvement.
12. Represent the company at industry events and conferences, showcasing our mid-market products and thought leadership.

According to JobzMall, the average salary range for a Principal Product Marketing Manager, Mid-Market is $120,000-$160,000 per year. However, this can vary depending on the location, industry, and company size. Some companies may offer higher salaries and additional benefits such as bonuses, stock options, and healthcare benefits. It is important to research the specific company and industry to get a better understanding of the salary range for this position.

Intuit Inc. is an American business and financial software company that develops and sells financial, accounting, and tax preparation software and related services for small businesses, accountants, and individuals. The company operates through the following segments: Small Business, Consumer Tax, and ProConnect. The Small Business segment targets small businesses and the accounting professionals. It offers QuickBooks financial and business management online services and desktop software; payroll solutions; and payment processing services. The Consumer Tax segment includes TurboTax income tax preparation products and services. The ProConnect segment provides professional tax offerings, which include Lacerte, ProSeries, ProFile, and ProConnect Tax Online among professional accountants in the U.S. and Canada.