Principal Performance Marketing Manager, Integrated Marketing

Welcome to Intuit, where our mission is to power prosperity around the world. We are looking for a highly experienced and driven Principal Performance Marketing Manager to join our dynamic Integrated Marketing team. In this role, you will be responsible for leading and executing innovative performance marketing strategies that drive business growth and customer acquisition. As the ideal candidate, you possess a strong blend of strategic thinking, analytical skills, and creative flair. You thrive in a fast-paced, collaborative environment and have a passion for driving results. Join us in shaping the future of financial technology and make a positive impact on millions of small businesses and individuals.

1. Develop and lead the overall performance marketing strategy for Intuit, in line with the company's mission to power prosperity around the world.
2. Collaborate with cross-functional teams to understand business goals and develop integrated marketing plans that align with those goals.
3. Develop and implement innovative and data-driven performance marketing campaigns that drive business growth and customer acquisition.
4. Utilize various performance marketing channels such as paid search, display advertising, social media, and affiliate marketing to reach target audiences.
5. Use market research and data analysis to identify key trends, insights, and opportunities to optimize campaign performance.
6. Monitor and report on campaign performance, providing regular updates and recommendations to stakeholders.
7. Manage and optimize budgets, ensuring cost-effective and efficient use of resources.
8. Stay up-to-date with industry trends and best practices in performance marketing, constantly seeking new and innovative ways to reach and engage with target audiences.
9. Lead and mentor a team of performance marketing specialists, providing guidance and support to help them achieve their goals.
10. Collaborate with external partners and agencies to execute campaigns and ensure alignment with business objectives.
11. Represent Intuit at industry events, conferences, and speaking engagements to showcase our performance marketing strategies and successes.
12. Champion a culture of continuous improvement, constantly seeking new ways to enhance the performance marketing function and drive business growth.

According to JobzMall, the average salary range for a Principal Performance Marketing Manager, Integrated Marketing in San Diego, CA, USA is between $120,000 - $160,000 per year. This range can vary depending on factors such as experience, education, and the specific company and industry the individual is working in. Some companies may also offer additional bonuses and benefits as part of their compensation package.

Intuit Inc. is an American business and financial software company that develops and sells financial, accounting, and tax preparation software and related services for small businesses, accountants, and individuals. The company operates through the following segments: Small Business, Consumer Tax, and ProConnect. The Small Business segment targets small businesses and the accounting professionals. It offers QuickBooks financial and business management online services and desktop software; payroll solutions; and payment processing services. The Consumer Tax segment includes TurboTax income tax preparation products and services. The ProConnect segment provides professional tax offerings, which include Lacerte, ProSeries, ProFile, and ProConnect Tax Online among professional accountants in the U.S. and Canada.