Principal Copywriter

Welcome to Intuit, where we strive to empower individuals and businesses to thrive and reach their full potential. As a Principal Copywriter, you will have the opportunity to shape the voice and messaging of our brand, reaching millions of customers worldwide. We are seeking a highly skilled and creative individual with a passion for storytelling and a strong understanding of marketing and brand strategy. If you have a proven track record of crafting compelling and impactful copy, and are driven by a desire to make a meaningful impact in the world, we want to hear from you. Join our talented team and help us make a difference in the lives of our customers through the power of words.

1. Develop and maintain the brand voice and messaging for Intuit, ensuring consistency across all communication channels.
2. Collaborate with cross-functional teams to understand business goals and objectives and translate them into compelling copy that resonates with our target audience.
3. Create and edit copy for a variety of mediums, including website, social media, email, advertising, and more.
4. Conduct research and stay up-to-date on industry trends and best practices to continuously improve the effectiveness of our messaging.
5. Craft compelling and impactful stories that highlight the value of our products and services and drive customer engagement.
6. Work closely with design and marketing teams to create cohesive and visually appealing campaigns that align with the brand’s messaging.
7. Ensure all copy is accurate, error-free, and adheres to brand guidelines.
8. Monitor and analyze the performance of copy to inform future strategies and optimizations.
9. Mentor and guide junior copywriters, providing constructive feedback and fostering a culture of continuous learning and development.
10. Stay informed of industry regulations and guidelines to ensure all copy is compliant and meets legal requirements.
11. Proactively seek out opportunities to improve and enhance our brand messaging and voice.
12. Collaborate with external partners and agencies to ensure consistent messaging and brand representation.
13. Represent the brand and its values in all communication efforts.
14. Continuously strive to understand and connect with our target audience to create copy that resonates and drives action.
15. Embody Intuit’s mission and values and serve as a brand ambassador both internally and externally.

According to JobzMall, the average salary range for a Principal Copywriter in San Francisco, CA, USA is $95,000 - $150,000 per year. This range can vary depending on factors such as experience, industry, and company size. Some Principal Copywriters may also receive bonuses, commission, and benefits in addition to their base salary.

Intuit Inc. is an American business and financial software company that develops and sells financial, accounting, and tax preparation software and related services for small businesses, accountants, and individuals. The company operates through the following segments: Small Business, Consumer Tax, and ProConnect. The Small Business segment targets small businesses and the accounting professionals. It offers QuickBooks financial and business management online services and desktop software; payroll solutions; and payment processing services. The Consumer Tax segment includes TurboTax income tax preparation products and services. The ProConnect segment provides professional tax offerings, which include Lacerte, ProSeries, ProFile, and ProConnect Tax Online among professional accountants in the U.S. and Canada.