Principal Content Strategist

Intuit is seeking a highly experienced and innovative Principal Content Strategist to join our dynamic team. As the Principal Content Strategist, you will be responsible for developing and executing content strategies that drive engagement, brand awareness, and customer satisfaction. This role requires a strategic thinker with a passion for creating meaningful and impactful content. The ideal candidate will have a strong understanding of content marketing, user experience, and digital trends. If you are a creative, results-driven professional with a proven track record of success in content strategy, we encourage you to apply. Join us in making a difference in the lives of millions of small businesses and self-employed individuals.

1. Develop and execute content strategies that align with overall business objectives and drive engagement, brand awareness, and customer satisfaction.
2. Conduct thorough research and analysis to identify target audience and create content that resonates with them.
3. Collaborate with cross-functional teams to ensure content is consistent, on-brand, and aligned with company messaging.
4. Stay up-to-date with industry trends, digital advancements, and customer needs to continuously evolve and improve content strategies.
5. Lead the creation of compelling and impactful content, including written, visual, and multimedia assets.
6. Use data and analytics to measure the effectiveness of content and make data-driven decisions for future strategies.
7. Develop and maintain a content calendar to ensure timely delivery of high-quality content.
8. Provide guidance and support to junior content strategists and ensure consistency in content across all channels.
9. Collaborate with marketing, product, and design teams to ensure a seamless user experience across all touchpoints.
10. Act as a thought leader on content strategy, staying informed on best practices and sharing knowledge with the team.
11. Continuously assess and improve content processes and workflows to increase efficiency and effectiveness.
12. Represent the company at industry events, conferences, and webinars to showcase our content strategy and thought leadership.

According to JobzMall, the average salary range for a Principal Content Strategist is between $90,000-$150,000 per year, with a median salary of $120,000. This salary can vary depending on factors such as location, experience, and industry. Some Principal Content Strategists may also receive bonuses or additional benefits as part of their compensation package.

Intuit Inc. is an American business and financial software company that develops and sells financial, accounting, and tax preparation software and related services for small businesses, accountants, and individuals. The company operates through the following segments: Small Business, Consumer Tax, and ProConnect. The Small Business segment targets small businesses and the accounting professionals. It offers QuickBooks financial and business management online services and desktop software; payroll solutions; and payment processing services. The Consumer Tax segment includes TurboTax income tax preparation products and services. The ProConnect segment provides professional tax offerings, which include Lacerte, ProSeries, ProFile, and ProConnect Tax Online among professional accountants in the U.S. and Canada.