Marketing Manager, Paid Search

Optimize KPI’s to maximize ROI of each marketing dollar spent within weekly budget restraints. Understands and is intimately aware of competitive activity in paid search, ensures that SEM campaigns are set-up to deliver competitive advantage. Optimize the end-to-end campaign (including targeting segments, creative, remarketing tactics, etc) on an ongoing basis in real-time with focus on personalization. Produce & manage keyword research, technical, content and SEM audits – analysis and optimization recommendations. Lead day-to-day engagement with agencies/vendors and key internal partners to deliver best-in-class SEM strategies and programs. Develop and test new campaigns to better target users and improve overall marketing efficiencies.

According to JobzMall, the average salary range for a Marketing Manager, Paid Search in 5601 Headquarters Dr, Plano, TX 75024, USA is $64,314 - $90,477. The salary range may vary depending on the type and size of the organization, experience, and other factors.

Intuit Inc. is an American business and financial software company that develops and sells financial, accounting, and tax preparation software and related services for small businesses, accountants, and individuals. The company operates through the following segments: Small Business, Consumer Tax, and ProConnect. The Small Business segment targets small businesses and the accounting professionals. It offers QuickBooks financial and business management online services and desktop software; payroll solutions; and payment processing services. The Consumer Tax segment includes TurboTax income tax preparation products and services. The ProConnect segment provides professional tax offerings, which include Lacerte, ProSeries, ProFile, and ProConnect Tax Online among professional accountants in the U.S. and Canada.