Marketing Manager, Data Enablement & MarTech
This role drives critical programs of our data enablement and audience/personalization strategy. The ideal candidate will be able to work with multiple stakeholders across strategy, advertising, legal, engineering, product management, marketing technology/web, analytics and our agency partners to drive consistent end-to-end experiences for our customers and prospects. Be a subject matter expert for data enablement across multiple internal and external systems and onboard stakeholders’ use cases for activating data. Effectively identify critical items that need action and drive them to closure. Balance business needs and technical constraints. Partners with stakeholders on digital audience test plans and performance optimization. Partner with stakeholders to define business strategies that leverage existing capabilities and identify gaps for product roadmap consideration. Drives proof of concepts and learning plans for new marketing technologies.
3-5 years’ professional experience in marketing and managing marketing technologies
Proven ability in A/B testing and conversion optimization
Strong use of segmentation and targeting to drive awesome customer experiences
Experience with multiple digital marketing channels (i.e. Paid Search, Display, Email, Affiliates, Social and Mobile platforms, as well as Web Properties)
Data Management
Performance optimization
Time Management Skills
Digital audience test plans
Verbal communication
Prioritizing skills
written communication
Adaptability
Multi-tasking
Detail oriented and highly organized
According to JobzMall, the average salary range for a Marketing Manager, Data Enablement & MarTech in 2600 Marine Way, Mountain View, CA 94043, USA is between $115,000 and $140,000 per year. This salary range is based on the average salary of similar positions in the same area.
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Intuit Inc. is an American business and financial software company that develops and sells financial, accounting, and tax preparation software and related services for small businesses, accountants, and individuals. The company operates through the following segments: Small Business, Consumer Tax, and ProConnect. The Small Business segment targets small businesses and the accounting professionals. It offers QuickBooks financial and business management online services and desktop software; payroll solutions; and payment processing services. The Consumer Tax segment includes TurboTax income tax preparation products and services. The ProConnect segment provides professional tax offerings, which include Lacerte, ProSeries, ProFile, and ProConnect Tax Online among professional accountants in the U.S. and Canada.
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