Intuit QuickBooks Sr. Integrated Marketing Manager

Are you passionate about helping small businesses succeed? Do you have a strong background in integrated marketing and a proven track record of driving successful campaigns? If so, we have the perfect opportunity for you. Intuit is seeking a highly skilled and experienced Sr. Integrated Marketing Manager to join our QuickBooks team. In this role, you will have the chance to use your expertise to develop and execute marketing strategies that will help our customers grow their businesses. We are looking for someone who is creative, analytical, and collaborative, with a deep understanding of the small business market. If you are ready to make a meaningful impact and be a part of a dynamic and innovative team, then we want to hear from you.

1. Develop and execute integrated marketing strategies to drive customer acquisition and retention for small businesses using QuickBooks.
2. Collaborate with cross-functional teams including product, sales, and analytics to develop and implement successful campaigns.
3. Conduct market research and analysis to understand customer needs and behavior in the small business market.
4. Create and manage campaign budgets, ensuring efficient allocation of resources and maximizing ROI.
5. Utilize a variety of marketing channels such as email, social media, content marketing, and paid advertising to reach target audiences.
6. Monitor and analyze campaign performance metrics, making data-driven decisions to optimize and improve future campaigns.
7. Stay informed of industry trends and best practices to continuously innovate and improve marketing strategies.
8. Work closely with external partners and agencies to develop and execute joint marketing initiatives.
9. Act as a brand ambassador for QuickBooks, ensuring all marketing materials are aligned with brand guidelines and messaging.
10. Coach and mentor junior marketing team members, providing guidance and support for their professional development.
11. Collaborate with sales teams to develop marketing materials and tools to support their efforts in selling QuickBooks to small businesses.
12. Communicate campaign updates and results to stakeholders, including senior management, in a clear and concise manner.
13. Represent the company at industry events and conferences, networking with potential partners and customers.
14. Ensure all marketing initiatives are compliant with relevant laws and regulations.
15. Continuously evaluate and improve marketing processes and procedures to drive efficiency and effectiveness.

According to JobzMall, the average salary range for a Intuit QuickBooks Sr. Integrated Marketing Manager is $130,000-$150,000 per year. However, this can vary depending on factors such as location, experience, and specific job responsibilities.

Intuit Inc. is an American business and financial software company that develops and sells financial, accounting, and tax preparation software and related services for small businesses, accountants, and individuals. The company operates through the following segments: Small Business, Consumer Tax, and ProConnect. The Small Business segment targets small businesses and the accounting professionals. It offers QuickBooks financial and business management online services and desktop software; payroll solutions; and payment processing services. The Consumer Tax segment includes TurboTax income tax preparation products and services. The ProConnect segment provides professional tax offerings, which include Lacerte, ProSeries, ProFile, and ProConnect Tax Online among professional accountants in the U.S. and Canada.