Group Marketing Manager-CRM Lifecycle

Intuit is seeking an ambitious and strategic Group Marketing Manager to join our dynamic team as an expert in CRM Lifecycle. In this role, you will have the opportunity to lead and execute marketing strategies that drive customer engagement and retention. We are looking for a driven individual who is passionate about building strong customer relationships and has a knack for data-driven decision-making. If you have a strong background in marketing and CRM, along with excellent communication and leadership skills, we want to hear from you. Join us at Intuit and make an impact on our global customer base as our Group Marketing Manager for CRM Lifecycle.

1. Develop and implement overall CRM lifecycle marketing strategies that align with company goals and drive customer engagement and retention.
2. Lead a team of marketing professionals to successfully execute CRM campaigns and initiatives.
3. Utilize data and analytics to drive decision-making and optimize campaign performance.
4. Collaborate with cross-functional teams, including product, sales, and customer success, to ensure alignment and integration of CRM strategies.
5. Stay up-to-date on industry trends, best practices, and emerging technologies in CRM and implement them to enhance marketing efforts.
6. Oversee the development and execution of customer segmentation strategies to target specific customer groups and personalize messaging.
7. Monitor and analyze CRM metrics to track campaign effectiveness and make data-driven recommendations for improvement.
8. Manage the CRM budget and allocate resources effectively to achieve marketing objectives.
9. Develop and maintain relationships with key stakeholders and external partners to enhance CRM capabilities and drive customer satisfaction.
10. Mentor and develop team members, providing guidance and support to ensure their professional growth and success.
11. Represent the company at industry events and conferences to promote our CRM capabilities and thought leadership.
12. Act as a strategic advisor to senior leadership on CRM initiatives and contribute to the overall marketing strategy of the company.
13. Ensure compliance with all relevant regulations and guidelines, including GDPR and CCPA.
14. Continuously evaluate and improve processes and procedures related to CRM lifecycle marketing to increase efficiency and effectiveness.
15. Monitor and report on market trends, customer insights, and competitor activities to inform future CRM strategies.

According to JobzMall, the average salary range for a Group Marketing Manager-CRM Lifecycle is $120,000 - $160,000 per year. However, this can vary depending on factors such as location, company size, and years of experience. Additionally, bonuses and other forms of compensation such as stock options may also impact the overall salary package for this role.

Intuit Inc. is an American business and financial software company that develops and sells financial, accounting, and tax preparation software and related services for small businesses, accountants, and individuals. The company operates through the following segments: Small Business, Consumer Tax, and ProConnect. The Small Business segment targets small businesses and the accounting professionals. It offers QuickBooks financial and business management online services and desktop software; payroll solutions; and payment processing services. The Consumer Tax segment includes TurboTax income tax preparation products and services. The ProConnect segment provides professional tax offerings, which include Lacerte, ProSeries, ProFile, and ProConnect Tax Online among professional accountants in the U.S. and Canada.