Aid in the development of the 1 and 3 year brand strategy designed to drive growth of the QuickBooks brand and associated product portfolio. Effectively synthesize and deploy consumer insights research, qualitative and quantitative assessment, and business impact data to develop and refine overarching brand strategy. Evolve the parent communication strategy for all QuickBooks platforms that ladder up to the annual brand campaign idea. Author messaging frameworks for campaigns spanning our brand and product ecosystem. Own the QuickBooks Brand Architecture, inclusive of all branding/ rebranding initiatives for existing offerings and new innovations. Play a key role in the development/refinement of every element of the QuickBooks brand foundations.
8+ years of business experience, including expertise in brand strategy, consulting, strategic planning
Strong belief in the power of brands, and the role they play in changing the trajectory of an organization.
Experience owning a brand architecture and associated naming conventions/taxonomy to build brand equity etc.
Expected to be able to deal with ambiguity and rapidly changing (& growing) priorities with a "can do", solution-oriented attitude
Brand Marketing
Time Management Skills
Strategic and analytical thinker
Complex marketing strategy development
Digital/Mobile marketing
Prioritizing skills
Attention to detail and accuracy
Multi-tasking
Verbal and Written Communication
Flexibility and adaptability
Driven for excellence
According to JobzMall, the average salary range for a Brand Strategist - QuickBooks is between $50,000 and $90,000 per year. Salaries will vary depending on factors such as experience, location, and employer. The higher end of the range is typically offered to experienced professionals with a proven track record of success.
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Intuit Inc. is an American business and financial software company that develops and sells financial, accounting, and tax preparation software and related services for small businesses, accountants, and individuals. The company operates through the following segments: Small Business, Consumer Tax, and ProConnect. The Small Business segment targets small businesses and the accounting professionals. It offers QuickBooks financial and business management online services and desktop software; payroll solutions; and payment processing services. The Consumer Tax segment includes TurboTax income tax preparation products and services. The ProConnect segment provides professional tax offerings, which include Lacerte, ProSeries, ProFile, and ProConnect Tax Online among professional accountants in the U.S. and Canada.

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