Marketing Technology Specialist

Are you a tech-savvy marketer looking for a new challenge? Do you have a passion for utilizing technology to drive successful marketing strategies? If so, Intercontinental Exchange is seeking a Marketing Technology Specialist to join our dynamic team. As a leading global provider of financial and commodity market infrastructure, we are looking for a talented individual who can bring their expertise in both marketing and technology to help us achieve our goals. If you have a strong understanding of marketing trends and experience with various marketing technology platforms, we want to hear from you! Join us in our mission to revolutionize the way the world accesses and utilizes financial markets.

1. Develop and implement marketing technology strategies in alignment with business goals and objectives.
2. Stay updated with industry trends and advancements in marketing technology to continuously improve and optimize marketing efforts.
3. Collaborate with cross-functional teams to identify and implement the most effective marketing technology solutions for our organization.
4. Utilize various marketing technology platforms to execute and track marketing campaigns, including email marketing, social media, and digital advertising.
5. Conduct thorough research and analysis to identify target audiences and develop targeted marketing campaigns.
6. Manage and maintain marketing technology systems, troubleshoot any technical issues, and provide training and support to team members.
7. Monitor and analyze data to measure the success of marketing campaigns and make data-driven recommendations for future initiatives.
8. Collaborate with the marketing team to develop and execute strategies for lead generation, customer engagement, and retention.
9. Stay updated on compliance regulations and ensure all marketing technology efforts are in compliance with industry standards.
10. Continuously evaluate and improve marketing processes and workflows to increase efficiency and effectiveness.
11. Proactively identify opportunities to integrate new technology and tools to enhance marketing efforts.
12. Communicate and present marketing technology strategies and results to key stakeholders, including senior management.
13. Keep up-to-date with emerging marketing technology trends and make recommendations for implementation.
14. Maintain strong relationships with vendors and stay informed about new products and services that could benefit the organization.
15. Collaborate with cross-functional teams to develop and execute marketing technology training and education programs for employees.

According to JobzMall, the average salary range for a Marketing Technology Specialist in Atlanta, GA, USA is $60,000 - $90,000 per year. This may vary depending on factors such as experience, education, industry, and company size. Additionally, bonuses and benefits may also impact the overall salary range.

Intercontinental Exchange is an American company that owns exchanges for financial and commodity markets, and operates 12 regulated exchanges and marketplaces.