Consumer Product Marketing Lead

770 Broadway, New York, NY 10003, USA

Full-TimeDepends on ExperienceSenior LevelBachelors

Job Description

Lead a high-performing team of product marketers. Work with Marketing Insights & Data Science to generate break-through quantitative, qualitative, and competitive insights. Build strong product positioning, clear narratives, and drive influence across the Reels product to ensure we’re delivering consumer value and driving understanding. Drive go-to-market plans working closely with cross-functional teams to determine effective launch strategy and communications sequencing. Understand the Instagram Consumer and Creator (professional/partner) ecosystem, their relationship to each other, and how to leverage both to stimulate business growth. Tackle complex challenges with a strategic mindset and create thoughtful recommendations and action plans for solving them with product and cross-functional leadership.

Where is this job?

This job is located at 770 Broadway, New York, NY 10003, USA

Job Qualifications

5+ years of team management/leadership experience
10+ years of experience launching & scaling consumer apps, products or services for global consumer brands
Experience developing and driving analytically rigorous online and offline marketing campaigns
Depth of expertise in growing consumer businesses through sustained engagement and acquisition preferred

Required Skills

Time Management
MS Word
MS PowerPoint
MS Outlook
MS Excel skills
Data analysis and reporting skills
Offline marketing campaigns

Soft Skills

Process Improvement
Verbal communication
written communication
Self-Motivated
Attention to detail
Adaptability
Result Driven

Compensation

According to JobzMall, the average salary range for a Consumer Product Marketing Lead in 770 Broadway, New York, NY 10003, USA is $58,000 - $80,000.

Additional Information

Instagram is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based upon race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

Required LanguagesEnglish

Job PostedJanuary 14th, 2021

Apply BeforeMay 10th, 2026

This job posting is from a verified source.

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