Marketing Automation Specialist

Welcome to ING Group! We are a leading global financial institution that is committed to empowering individuals and businesses to thrive. We are currently seeking a highly skilled Marketing Automation Specialist to join our dynamic team. In this role, you will play a critical role in driving our marketing efforts through automation, ensuring effective and efficient communication with our customers. If you are a tech-savvy and analytical individual with a passion for marketing and customer engagement, we want to hear from you!

1. Develop and implement marketing automation strategies to increase customer engagement and drive business growth.
2. Manage and maintain marketing automation platform, including creating and managing automated campaigns and workflows.
3. Analyze data and metrics to track the success of marketing automation efforts and make recommendations for improvement.
4. Collaborate with cross-functional teams (such as marketing, sales, and IT) to ensure seamless integration and execution of marketing automation initiatives.
5. Create and manage email marketing campaigns, including list segmentation and A/B testing.
6. Monitor and maintain email deliverability and compliance with anti-spam laws.
7. Stay up-to-date with industry trends and best practices in marketing automation to continuously improve strategies and processes.
8. Train and support team members on using the marketing automation platform and best practices for email marketing.
9. Collaborate with marketing team to develop creative and effective content for marketing automation campaigns.
10. Contribute to the development and execution of overall marketing strategy and goals.

According to JobzMall, the average salary range for a Marketing Automation Specialist in Taguig, Metro Manila, Philippines is between PHP 50,000 to PHP 80,000 per month. However, this can vary depending on the size and industry of the company, as well as the level of experience and skills of the individual. Some companies may offer higher salaries for more experienced candidates or those with specialized skills in specific marketing automation software. It is also important to consider additional benefits and bonuses that may be included in the overall compensation package.

The ING Group is a Dutch multinational banking and financial services corporation headquartered in Amsterdam. Its primary businesses are retail banking, direct banking, commercial banking, investment banking, wholesale banking, private banking, asset management, and insurance services.