Senior Manager, Digital Marketing

Information Builders is seeking a highly motivated and experienced Senior Manager of Digital Marketing to join our dynamic and collaborative team. As a leader in the data and analytics industry, we are looking for someone who is passionate about all things digital and can drive our marketing initiatives to the next level. In this role, you will have the opportunity to make a significant impact on our brand and drive growth through innovative digital strategies. We are looking for a strategic thinker with a deep understanding of digital marketing and a track record of success in driving results. If you are a self-starter with superb leadership skills and a passion for driving business growth, we want to hear from you!

1. Develop and execute comprehensive digital marketing strategies to drive brand awareness and increase lead generation.
2. Lead and manage a team of digital marketing professionals to ensure the successful implementation of all digital campaigns.
3. Collaborate with cross-functional teams to align digital marketing initiatives with overall company goals and objectives.
4. Monitor and analyze performance metrics to measure the effectiveness of digital marketing efforts and make data-driven decisions for continuous improvement.
5. Stay up-to-date with industry trends and best practices to identify new and innovative opportunities for digital marketing.
6. Develop and manage digital marketing budgets, ensuring efficient and effective use of resources.
7. Oversee the creation and implementation of engaging and relevant digital content across various channels, including social media, email, and website.
8. Utilize SEO and SEM techniques to improve search engine rankings and drive organic traffic.
9. Develop and maintain strong relationships with external partners and vendors to support digital marketing initiatives.
10. Identify and implement new tools and technologies to enhance the company's digital marketing efforts.
11. Act as a brand ambassador, ensuring all digital marketing efforts are in line with company values and messaging.
12. Provide regular updates and reports on digital marketing performance to senior management.
13. Mentor and develop team members to foster a culture of learning and growth.
14. Continuously monitor and improve the user experience across all digital channels to drive customer satisfaction and retention.
15. Collaborate with sales teams to ensure alignment of digital marketing efforts with sales objectives.

According to JobzMall, the average salary range for a Senior Manager, Digital Marketing in Raleigh, NC, USA is between $85,000 and $150,000 per year. This salary range can vary depending on factors such as the size and industry of the company, the candidate's level of experience and skills, and the current demand for digital marketing professionals in the area. Additionally, bonuses, commissions, and other benefits may also be included in the total compensation package for this role.

Information Builders is a 40+ year old privately held software company headquartered in New York City. Information Builders provides services in the fields of Business Intelligence, Data Integration and Data Quality solutions.