Lead Digital Marketing Manager
Welcome to the world of Information Builders - a leading provider of data and analytics solutions for organizations across industries. We are seeking a dynamic and experienced Lead Digital Marketing Manager to join our growing team. As a leader in our digital marketing efforts, you will play a crucial role in driving our brand awareness and lead generation through innovative and strategic digital campaigns. We are looking for a talented individual who is passionate about all things digital, creative in their approach, and has a proven track record of success. If you are ready to take on a challenging and rewarding role in a fast-paced and exciting environment, we want to hear from you!
- Develop and implement digital marketing strategies and campaigns to increase brand awareness and generate leads for the organization.
- Lead and manage a team of digital marketers to ensure all digital marketing efforts are aligned with the overall business objectives.
- Monitor and analyze the performance of digital marketing campaigns, making data-driven decisions to optimize and improve results.
- Stay up-to-date with the latest digital marketing trends and technologies, and proactively identify new opportunities for the organization.
- Collaborate with cross-functional teams, including sales, product, and content teams, to ensure consistency and effectiveness of digital marketing efforts.
- Manage the organization's digital marketing budget, ensuring efficient and effective use of resources.
- Develop and maintain relationships with digital marketing vendors and partners.
- Create compelling and engaging content for various digital channels, including social media, email, and website.
- Monitor and manage the organization's online reputation and presence, responding to customer feedback and reviews.
- Analyze and report on digital marketing metrics and KPIs to senior management, providing insights and recommendations for future strategies.
A Minimum Of 5 Years Of Experience In Digital Marketing, With A Strong Understanding Of Various Marketing Channels Such As Social Media, Email Marketing, Ppc, Seo, And Content Marketing.
Proven Leadership Skills And Experience Managing A Team Of Digital Marketing Professionals To Achieve Strategic Objectives And Drive Results.
In-Depth Knowledge Of Data Analytics And Ability To Use Data-Driven Insights To Inform Digital Marketing Strategies And Tactics.
Excellent Project Management Skills, With The Ability To Prioritize And Manage Multiple Campaigns And Initiatives Simultaneously.
Strong Communication And Collaboration Skills, With The Ability To Work Cross-Functionally With Other Teams Such As Sales, Product, And Design To Develop And Execute Integrated Marketing Campaigns.
Project Management
Data Analysis
Market Research
Lead Generation
Content Creation
Web analytics
Social media management
Brand management
Email Marketing
SEO Optimization
Campaign planning
Budget
Communication
Conflict Resolution
Leadership
Time management
creativity
Critical thinking
Teamwork
Adaptability
Problem-Solving
Empathy
According to JobzMall, the average salary range for a Lead Digital Marketing Manager in Raleigh, NC, USA is between $70,000 and $100,000 per year. This range may vary depending on the specific industry, company size, and level of experience. Some companies may also offer additional benefits such as bonuses, commissions, and stock options. Ultimately, the salary for this role will also depend on negotiation skills and the demand for digital marketing professionals in the Raleigh area.
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Information Builders is a 40+ year old privately held software company headquartered in New York City. Information Builders provides services in the fields of Business Intelligence, Data Integration and Data Quality solutions.
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