IHOP

Social Media Content Producer

IHOP
Pasadena, CA, USA
Full-TimeDepends on ExperienceMid-LevelBachelors
Job Description

Welcome to IHOP, the home of fluffy pancakes and endless coffee refills! We are looking for a dynamic and creative Social Media Content Producer to join our team. As the Social Media Content Producer, you will be responsible for developing and executing engaging content across all of our social media platforms. We are seeking a self-motivated and innovative individual who is passionate about all things social media and has a deep understanding of IHOP's brand voice. If you are a social media guru with a knack for creating viral content, then we want you on our team!

  1. Develop and execute creative and engaging content for all IHOP social media platforms.
  2. Ensure that all social media content aligns with IHOP's brand voice and guidelines.
  3. Stay up-to-date on current social media trends and incorporate them into content strategy.
  4. Collaborate with marketing and PR teams to create cohesive social media campaigns.
  5. Monitor social media channels and respond to comments and messages in a timely manner.
  6. Work with graphic designers and photographers to create visually appealing content.
  7. Use analytics tools to track and report on social media performance and make adjustments as needed.
  8. Brainstorm and pitch new ideas for social media content, including contests, giveaways, and collaborations.
  9. Manage social media calendar and schedule posts in advance.
  10. Engage with followers and build relationships with influencers to increase brand awareness.
  11. Monitor and report on competitor social media activity.
  12. Stay informed on industry news and updates to ensure IHOP is utilizing the latest social media tactics.
  13. Collaborate with other departments to ensure consistent messaging across all channels.
  14. Continuously monitor and respond to customer feedback on social media.
  15. Identify and take advantage of opportunities for IHOP to go viral on social media.
  16. Remain up-to-date on IHOP's menu and promotions to incorporate into social media content.
  17. Work with legal and compliance teams to ensure all social media content follows guidelines and regulations.
  18. Train and educate team members on social media best practices and IHOP brand voice.
  19. Maintain a positive and professional attitude while representing IHOP on social media.
  20. Continuously strive to improve and innovate IHOP's social media presence.
Where is this job?
This job is located at Pasadena, CA, USA
Job Qualifications

  • Experience In Creating Engaging Social Media Content: The Ideal Candidate Should Have A Proven Track Record Of Creating High-Quality Social Media Content That Resonates With The Target Audience. This Includes Skills In Copywriting, Graphic Design, And Video Production.

  • Strong Understanding Of Social Media Platforms: The Candidate Should Have A Deep Understanding Of Various Social Media Platforms, Including Facebook, Instagram, Twitter, And Youtube. They Should Be Able To Create Content That Is Tailored To Each Platform's Unique Audience And Features.

  • Excellent Communication Skills: As A Social Media Content Producer, The Candidate Will Be Responsible For Managing Ihop's Online Presence And Interacting With Followers. Strong Communication Skills, Both Written And Verbal, Are Essential For This Role.

  • Knowledge Of Current Social Media Trends: Ihop Is A Brand That Prides Itself On Staying Relevant And Current. The Ideal Candidate Should Have A Good Understanding Of The Latest Social Media Trends And Be Able To Incorporate Them Into Their Content Strategy.

  • Ability To Work In A Fast-Paced Environment: The Social Media Landscape Is Constantly Changing, And The Ideal Candidate Should Be Able To Adapt Quickly And Work Efficiently In A Fast-Paced Environment. They Should Have Excellent Time Management Skills And Be Able To Meet Tight Deadlines Without Compromising On The Quality Of Their Work.

Required Skills

  • Graphic Design

  • Video Editing

  • Photography

  • Content Creation

  • Trend Analysis

  • Branding

  • Social media management

  • Copywriting

  • Analytics Tracking

  • Audience Engagement

  • Campaign

  • Influencer Partnerships

Soft Skills

  • Communication

  • Conflict Resolution

  • Emotional Intelligence

  • Leadership

  • Time management

  • Critical thinking

  • Teamwork

  • Active Listening

  • Adaptability

  • Problem-Solving

Compensation

According to JobzMall, the average salary range for a Social Media Content Producer in Pasadena, CA, USA is between $40,000 and $70,000 per year. This can vary depending on factors such as experience, skills, and the specific company or industry the individual is working in.

Additional Information
IHOP is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based upon race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
Required LanguagesEnglish
Job PostedMarch 12th, 2025
Apply BeforeJune 21st, 2025
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About IHOP

IHOP is an American multinational pancake house restaurant chain that specializes in breakfast foods. It is owned by Dine Brands Global—a company formed after IHOP's purchase of Applebee's, with 99% of the restaurants run by independent franchisees.

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