IHOP

Manager: CRM, Digital, and Loyalty Marketing

IHOP
Pasadena, CA, USA
Full-TimeDepends on ExperienceSenior LevelMasters
Job Description

Are you a dynamic and innovative marketing professional looking for a new challenge? Look no further than IHOP! As the Manager of CRM, Digital, and Loyalty Marketing, you will play a pivotal role in driving customer engagement and loyalty for our beloved brand. You will have the opportunity to lead a team, develop and execute strategic marketing plans, and collaborate with cross-functional teams to enhance our digital presence and grow our customer base. If you have a passion for data-driven marketing and a strong understanding of CRM and loyalty programs, we want to hear from you! Join us in our mission to make every guest's experience at IHOP unforgettable.

  1. Develop and execute strategic marketing plans to drive customer engagement and loyalty for the IHOP brand.
  2. Lead and manage a team of marketing professionals, providing guidance, support, and mentorship.
  3. Collaborate with cross-functional teams to enhance IHOP's digital presence and improve customer experience.
  4. Utilize data-driven insights to inform marketing strategies and make data-backed decisions.
  5. Develop and manage CRM and loyalty programs to increase customer retention and drive repeat business.
  6. Conduct market research and analysis to identify trends and opportunities for growth.
  7. Monitor and analyze campaign performance, making adjustments and recommendations as needed.
  8. Stay up-to-date on industry trends and best practices, continuously seeking opportunities to improve and innovate.
  9. Develop and manage budgets for marketing initiatives and ensure cost-effectiveness.
  10. Work closely with external agencies and vendors to execute marketing campaigns and initiatives.
  11. Communicate regularly with senior management to provide updates on marketing efforts and results.
  12. Cultivate a positive and collaborative work environment within the marketing team.
  13. Represent IHOP at industry events and conferences, building relationships and promoting the brand.
  14. Continuously strive for excellence in all aspects of marketing, upholding the highest standards of quality and customer satisfaction.
Where is this job?
This job is located at Pasadena, CA, USA
Job Qualifications

  • Experience With Crm And Loyalty Marketing: A Qualified Candidate For This Role Should Have A Strong Background In Customer Relationship Management (Crm) And Loyalty Marketing. This Includes Experience In Developing And Executing Targeted Marketing Campaigns, Managing Customer Databases, And Analyzing Customer Data To Drive Business Results.

  • Digital Marketing Expertise: In Today's Digital Age, It Is Essential For A Manager In This Role To Have A Deep Understanding Of Digital Marketing Strategies And Tactics. This Includes Knowledge Of Seo, Sem, Social Media Marketing, Email Marketing, And Other Digital Channels.

  • Strong Analytical Skills: A Successful Manager In This Position Should Be Able To Analyze Data And Derive Insights To Inform Marketing Strategies And Decisions. This Includes Proficiency In Data Analysis Tools And An Ability To Translate Data Into Actionable Recommendations.

  • Leadership And Team Management Experience: As A Manager, This Person Will Be Responsible For Leading A Team And Collaborating With Cross-Functional Teams. Therefore, Previous Experience In Managing And Developing A Team Is A Key Qualification For This Role.

  • Restaurant Industry Experience: While Not A Requirement, Experience In The Restaurant Industry, Specifically In The Casual Dining Segment, Would Be Beneficial For A Manager In This Role. This Includes Knowledge Of The Unique Challenges And Opportunities In Marketing For A Restaurant Brand Like Ihop.

Required Skills

  • Strategic Planning

  • Project Management

  • Data Analysis

  • Market Research

  • Budget management

  • Social media management

  • Team Leadership

  • Email Marketing

  • Digital advertising

  • Brand Development

  • Customer retention

  • Campaign

Soft Skills

  • Communication

  • Conflict Resolution

  • Emotional Intelligence

  • Leadership

  • Time management

  • creativity

  • Attention to detail

  • Teamwork

  • Adaptability

  • Problem-Solving

Compensation

According to JobzMall, the average salary range for a Manager: CRM, Digital, and Loyalty Marketing in Pasadena, CA, USA is $107,000 to $137,000 per year. However, this can vary depending on the specific industry, company, experience level, and other factors. It is best to research the specific job and company for a more accurate salary range.

Additional Information
IHOP is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based upon race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
Required LanguagesEnglish
Job PostedMarch 12th, 2025
Apply BeforeJanuary 14th, 2026
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About IHOP

IHOP is an American multinational pancake house restaurant chain that specializes in breakfast foods. It is owned by Dine Brands Global—a company formed after IHOP's purchase of Applebee's, with 99% of the restaurants run by independent franchisees.

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