Product Marketing Manager
Develop positioning and messaging content in a variety of formats for multiple and/or complex company software products and solutions with minimal oversight. Identify overall market opportunity and refine specific audiences through targeting and segmentation. Decide on the most relevant content for the buyer personas and support the development of this content accordingly across a range of formats. Work with demand generation, digital marketing, campaign management and industry marketing teams on relevant integrated marketing initiatives. Collaborate with direct and channel sales partners in creating sales enablement content (e.g. playbooks, battle cards, scripts, presentations, training modules and demos). Be integral in product launch planning by developing the marketing strategy, executing on the plan and supporting analyst briefings. Develop a range of customer testimonials for external/internal use, including written case studies.
Significant experience (ideally 5+ years) in product marketing or similar role, and relevant industry or technology
Background in marketing enterprise software – especially cloud-based solutions – preferred
Must be comfortable and effective at delivering presentations
Knowledge of the enterprise sales process, and the product collateral needs for effective value based solution marketing and selling
Strong writing/presentation building, verbal, written, digital, and graphic communication skills
Product Management
time managment skills
Analytical skills (data driven)
Data analysis and presentation skills
Verbal communication
written communication
Problem Solving Skills
Flexibility/Adaptability
Multi tasker
According to JobzMall, the average salary range for a Product Marketing Manager in 28500 Clemens Rd, Westlake, OH 44145, USA is between $70,000 and $95,000 per year. This salary range will vary depending on the experience level and qualifications of the individual, as well as the specific duties and responsibilities of the job.
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Hyland Software is the developer of the enterprise content management and process management software suite called OnBase. Applications of the suite are used in healthcare, financial institutions, insurance, government, higher education and manufacturing.
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