Hugo Boss AG, often styled as BOSS, is a luxury fashion brand fashion house headquartered in Metzingen, Baden-Württemberg, Germany. The company sells clothing, accessories, footwear, and fragrances. Hugo Boss is one of the largest German clothing companies. BOSS Hugo Boss creates sophisticated, high-quality designs for men and women, with a focus on smart design and exquisite tailoring. BOSS Menswear includes smartly tailored suits, as well as casual and sportswear so that men can create an entire wardrobe just from the BOSS menswear brand. 
HUGO Hugo Boss is the brand’s sub-label with more of a focus on fashion trends and a strong casual influence, more targeted toward younger customers. To attract Gen Z consumers, Hugo Boss started the #howdoyouhugo campaign, proving very popular on social media and generating more interest and awareness of this new addition to the Hugo Boss brand.

HUGO BOSS

Fashion & Apparel

Germany

Metzingen

Baden-Württemberg

10,001+ Employees

Big Matthew in the Spring Summer 2022 Campaign | HUGO Eyewear

HUGO x Imaginary Ones | HUGO

Individual, artist, HUGO: Made to stand out and shine, you live life on your own terms and #HUGOYourWay. Nothing will tame ...

Evan Mock in the Spring Summer 2023 Campaign | HUGO

A global movement united by uniqueness: meet next-gen HUGO rebels, Tinashe, Evan Mock, and Bella Poarch. These rising stars ...

Spring Summer 2023 Campaign | HUGO Your Way | HUGO

Big Matthew and Maddie Ziegler in the Spring Summer 2022 Campaign | HUGO Eyewear

Until we meet again, Dubai: Catch up on all the action and style from HUGOxSoleDXB.

HUGOxSoleDXB in Dubai | HUGO

What happens when you rent a house, invite a load of your favorite people over, and let them wreak havoc? Catch up on all the ...

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