
Consumer Insights Specialist
Welcome to Honda Motor Company, where innovation and customer satisfaction are at the core of everything we do. We are seeking a talented and driven Consumer Insights Specialist to join our team and play a crucial role in understanding our customers' needs and preferences. As a leading automotive company, we are committed to delivering exceptional products and experiences for our valued customers, and the Consumer Insights Specialist will be instrumental in helping us achieve this goal. If you have a passion for understanding consumer behavior and a knack for turning data into actionable insights, we want to hear from you. Join us in shaping the future of the automotive industry and making a difference in the lives of our customers.
- Conduct research and analyze data to gain insights into consumer behavior and preferences.
- Utilize various methods, such as surveys, focus groups, and interviews, to gather information from consumers.
- Collaborate with cross-functional teams to identify and prioritize key areas for consumer research.
- Develop and maintain relationships with external research partners to stay updated on industry trends and best practices.
- Use statistical techniques and data analysis tools to interpret and present research findings to stakeholders.
- Create compelling and visually appealing reports and presentations to effectively communicate research insights.
- Identify opportunities for improving customer satisfaction through the analysis of consumer data.
- Utilize market research and competitive analysis to identify potential areas for growth and improvement.
- Work closely with product development and marketing teams to ensure that consumer insights are incorporated into product designs and marketing strategies.
- Continuously monitor and track consumer trends and behaviors to inform decision-making processes.
- Stay updated on industry developments and advancements in research methods to enhance the company's understanding of consumer behavior.
- Act as a brand ambassador and represent Honda Motor Company in a professional and positive manner.
- Collaborate with other departments to ensure that consumer insights are integrated into all aspects of the company, including product development, marketing, and customer service.
- Uphold the company's commitment to innovation and customer satisfaction in all aspects of the role.
Bachelor's Degree In Business, Marketing, Psychology, Or A Related Field.
Minimum Of 3 Years Of Experience In Consumer Insights Or Market Research.
Strong Analytical Skills And Experience With Data Analysis Software.
Knowledge Of The Automotive Industry And Understanding Of Consumer Behavior In The Industry.
Excellent Communication And Presentation Skills, With The Ability To Effectively Convey Insights To Cross-Functional Teams And Senior Management.
Project Management
Data Analysis
Market Research
Trend Analysis
Customer segmentation
Consumer behavior
survey design
Competitive analysis
brand strategy
consumer insights
Focus Groups
qualitative
Communication
Conflict Resolution
Leadership
Time management
creativity
Organization
Attention to detail
Teamwork
Adaptability
Problem-Solving
According to JobzMall, the average salary range for a Consumer Insights Specialist in Raymond, OH, USA is $63,000 - $85,000 per year. This can vary depending on the specific job responsibilities, experience level, and company. Some companies may offer additional benefits and bonuses as part of the compensation package.
Apply with Video Cover Letter Add a warm greeting to your application and stand out!
Honda Motor Company, Ltd. is a Japanese public multinational conglomerate corporation primarily known as a manufacturer of automobiles, motorcycles, and power equipment.

Get interviewed today!
JobzMall is the world‘ s largest video talent marketplace.It‘s ultrafast, fun, and human.
Get Started
