Lead Media Strategist

We are looking for a motivated and creative Lead Media Strategist to join our team at Highmark Health. Our ideal candidate will be an experienced professional with a passion for driving results through media planning and strategy. You will be responsible for leading the strategy and implementation of media plans to achieve goals and objectives.You must have a Bachelor's degree in Marketing, Advertising, Communications, or a related field, as well as at least 5 years of relevant experience in media planning. You should possess strong analytical and problem-solving skills, an eye for detail, and an aptitude for leveraging data to identify and evaluate opportunities. You should have excellent communication and organizational skills, and a knack for developing and maintaining relationships with internal and external stakeholders. We are looking for a self-starter with an entrepreneurial spirit who is comfortable working in a fast-paced environment with tight deadlines.If you have a passion for media planning and strategy and believe you have the skills and experience necessary to help us meet our goals, we would love to hear from you!

Responsibilities of the Lead Media Strategist:

1. Develop effective media plans to meet goals and objectives.
2. Leverage data to identify and evaluate new opportunities.
3. Develop and maintain relationships with internal and external stakeholders.
4. Monitor and assess performance of media campaigns.
5. Provide strategic direction and guidance to team members.
6. Analyze marketplace trends and consumer insights.
7. Create and execute creative media strategies.
8. Manage budget for media campaigns.
9. Stay up to date on industry trends and best practices.
10. Ensure compliance with industry regulations and standards.

According to JobzMall, the average salary range for a Lead Media Strategist in Pittsburgh, PA, USA is $61,000 to $85,000 per year. This range would depend on factors such as the company, the size of the team, and the individual's experience and qualifications.

Highmark Inc. is among the largest health insurers in the United States and the fourth-largest Blue Cross and Blue Shield-affiliated company. Highmark and its diversified businesses and affiliates operate health insurance plans in Pennsylvania, Delaware and West Virginia that serve 5.2 million members. Its diversified health businesses serve group customer and individual health needs across the United States through dental insurance, vision care and other related health businesses. Highmark is an independent licensee of the Blue Cross and Blue Shield Association, an association of independent Blue Cross and Blue Shield companies.