Artificial Intelligence (AI) Marketing Technology Manager

Are you ready to take on an exciting new role at the forefront of technology and marketing? Look no further than Highmark Health, where we are seeking a dynamic and driven individual to join our team as an Artificial Intelligence (AI) Marketing Technology Manager. In this role, you will play a crucial part in our organization's growth and success by implementing and managing cutting-edge AI technology to enhance our marketing strategies. We are looking for a talented individual with a passion for both marketing and technology, who can lead and innovate in a fast-paced environment. If you have a strong background in AI and a proven track record in driving successful marketing campaigns, we want to hear from you. Join us and be a part of revolutionizing the intersection of AI and marketing in the healthcare industry.

• Develop and implement AI-driven marketing strategies to enhance brand awareness, generate leads, and increase customer engagement and retention.
• Stay updated on emerging AI technologies and trends, and evaluate their potential impact on our marketing efforts.
• Collaborate with cross-functional teams, including marketing, data science, and IT, to identify opportunities for AI integration and implementation.
• Manage and oversee the implementation of AI tools and systems, ensuring they are effectively integrated with our existing marketing platforms and processes.
• Monitor and analyze the performance of AI-driven campaigns and initiatives, and provide recommendations for improvement based on data and insights.
• Train and educate team members on AI technology and its applications in marketing, and promote a culture of innovation and experimentation.
• Stay compliant with relevant data privacy and security regulations, and ensure all AI marketing efforts align with ethical and legal standards.
• Develop and maintain relationships with external vendors and partners to leverage their expertise and resources in AI technology.
• Collaborate with senior leadership to develop long-term strategies for utilizing AI in marketing and achieving business goals.
• Mentor and coach team members, providing guidance and support in their professional development and growth.

According to JobzMall, the average salary range for a Artificial Intelligence (AI) Marketing Technology Manager is $80,000 to $120,000 per year. However, this can vary depending on factors such as location, industry, and company size. In some cases, salaries for AI Marketing Technology Managers can exceed $150,000 per year. Additionally, those with more experience and advanced skills may command higher salaries.

Highmark Inc. is among the largest health insurers in the United States and the fourth-largest Blue Cross and Blue Shield-affiliated company. Highmark and its diversified businesses and affiliates operate health insurance plans in Pennsylvania, Delaware and West Virginia that serve 5.2 million members. Its diversified health businesses serve group customer and individual health needs across the United States through dental insurance, vision care and other related health businesses. Highmark is an independent licensee of the Blue Cross and Blue Shield Association, an association of independent Blue Cross and Blue Shield companies.