Digital Marketing Specialist

At Hertz Car Rental, we are looking for a highly motivated and skilled Digital Marketing Specialist to join our dynamic team. As a leader in the car rental industry, we are seeking an individual with a passion for digital marketing and a drive to exceed goals and expectations. This role requires a strong understanding of digital channels and strategies, as well as a creative mindset to develop and implement effective campaigns. If you are a results-driven professional with a proven track record in digital marketing, we encourage you to apply and be a part of our successful and innovative company.

• Develop and implement innovative and effective digital marketing strategies to increase brand awareness, drive website traffic, and generate leads
• Collaborate with cross-functional teams to create and execute integrated marketing campaigns across various digital channels, including but not limited to social media, email, SEO, and PPC
• Monitor and analyze digital marketing performance metrics, providing regular reports and recommendations for optimization and improvement
• Stay up-to-date with emerging trends and best practices in digital marketing and apply them to enhance our brand's online presence and effectiveness
• Manage and maintain Hertz Car Rental's digital marketing budget, ensuring maximum return on investment
• Conduct market research and competitor analysis to inform and improve digital marketing strategies
• Work closely with the sales team to develop and execute targeted campaigns that drive customer acquisition, retention, and loyalty
• Collaborate with creative teams to develop engaging and visually appealing digital content, including but not limited to graphics, videos, and copy
• Utilize A/B testing and other data-driven techniques to continuously improve the effectiveness of digital marketing campaigns
• Act as a brand ambassador and ensure all digital marketing efforts align with Hertz Car Rental's brand guidelines and values.

According to JobzMall, the average salary range for a Digital Marketing Specialist in Omaha, NE, USA is between $45,000 to $70,000 per year. This salary range can vary depending on factors such as experience, education, and specific job responsibilities. Additionally, bonuses and other benefits may also be included in the compensation package.

The Hertz Corporation is an American car rental company based in Estero, Florida. The company operates its namesake Hertz brand, along with the brands Dollar Rent A Car, Firefly Car Rental and Thrifty Car Rental.