Digital Marketing Specialist

Welcome to Hertz Car Rental - where our team is dedicated to providing exceptional service and unforgettable experiences to our customers. We are currently seeking a highly motivated Digital Marketing Specialist to join our dynamic marketing team. As a Digital Marketing Specialist, you will play a crucial role in developing and executing digital marketing strategies to drive brand awareness, increase customer engagement, and ultimately, grow our business. We are looking for a creative and analytical individual with a passion for all things digital and a drive to stay ahead of industry trends. If you have a proven track record of success in digital marketing and thrive in a fast-paced environment, we want to hear from you!

1. Develop and implement digital marketing strategies to increase brand awareness and drive customer engagement.
2. Plan, execute, and optimize digital marketing campaigns across various platforms such as social media, email, and search engines.
3. Conduct market research and analyze data to identify trends and insights, and use this information to inform marketing strategies.
4. Collaborate with cross-functional teams to ensure consistency and alignment in messaging and branding across all digital channels.
5. Monitor and report on the performance of digital campaigns and make data-driven recommendations for improvement.
6. Stay up-to-date with industry trends and best practices in digital marketing, and make recommendations for implementing new and innovative strategies.
7. Manage and maintain relationships with external partners and vendors to ensure effective execution of digital marketing initiatives.
8. Create and manage budgets for digital marketing campaigns and track return on investment.
9. Collaborate with the creative team to develop engaging and impactful digital content.
10. Collaborate with the customer service team to address customer inquiries and concerns on digital channels.
11. Stay current with emerging digital technologies and platforms, and make recommendations for their integration into our marketing strategies.
12. Act as a brand ambassador and maintain the company's online reputation through active engagement with customers and responding to reviews and comments.
13. Continuously track and analyze website traffic and user behavior to optimize user experience and drive conversions.
14. Provide regular reports and updates to the marketing team and upper management on the performance of digital marketing efforts.
15. Ensure all digital marketing efforts align with company values, goals, and brand image.

According to JobzMall, the average salary range for a Digital Marketing Specialist in Raleigh, NC, USA is between $43,000 to $69,000 per year. However, this may vary depending on factors such as the company, experience, and skills of the individual. Additionally, bonuses and benefits may also affect the overall salary package. It is recommended to research the specific company and industry to get a more accurate salary estimate.

The Hertz Corporation is an American car rental company based in Estero, Florida. The company operates its namesake Hertz brand, along with the brands Dollar Rent A Car, Firefly Car Rental and Thrifty Car Rental.