Digital Marketing Specialist

Are you a digital marketing guru with a passion for driving brand awareness and customer engagement? Look no further! Hertz Car Rental is seeking a dynamic and innovative Digital Marketing Specialist to join our team. In this role, you will be responsible for developing and executing digital marketing strategies that elevate our brand and drive business growth. As a successful candidate, you will have a deep understanding of digital marketing channels and a proven track record of implementing successful campaigns. Join our team and be part of the exciting world of automotive and travel industry.

1. Develop and execute comprehensive digital marketing strategies that align with Hertz Car Rental's overall business objectives.
2. Stay up-to-date with industry trends and best practices in digital marketing to ensure the company remains competitive.
3. Collaborate with cross-functional teams to create and implement integrated marketing campaigns across various digital channels.
4. Monitor and analyze key metrics to measure the success of digital marketing efforts and make data-driven recommendations for improvement.
5. Manage and optimize digital advertising campaigns, including budget management and performance tracking.
6. Create engaging and relevant content for various digital platforms, including social media, email marketing, and website.
7. Utilize SEO and SEM techniques to increase website traffic and improve search engine rankings.
8. Monitor and respond to online reviews and social media comments to maintain a positive brand image.
9. Conduct market research and competitor analysis to identify new opportunities and stay ahead of industry trends.
10. Collaborate with internal teams to ensure brand consistency across all digital marketing efforts.
11. Stay informed on the latest digital marketing tools and technologies, and make recommendations for their implementation.
12. Provide regular reports and updates on digital marketing performance to management.
13. Cultivate and maintain relationships with industry influencers and partners to increase brand visibility and reach.
14. Manage and maintain the company's online presence, including website and social media profiles.
15. Stay informed on customer behavior and preferences to inform digital marketing strategies and tactics.

According to JobzMall, the average salary range for a Digital Marketing Specialist in Detroit, MI, USA is between $51,000 and $71,000 per year. However, this can vary depending on factors such as experience, industry, and specific job duties. Some higher-paying roles in this field, such as Digital Marketing Manager or Director, may have a salary range of $80,000 to $120,000 per year.

The Hertz Corporation is an American car rental company based in Estero, Florida. The company operates its namesake Hertz brand, along with the brands Dollar Rent A Car, Firefly Car Rental and Thrifty Car Rental.