Digital Marketing Specialist

Welcome to Hertz Car Rental, the global leader in car rental services. We are seeking an experienced and passionate Digital Marketing Specialist to join our dynamic team. As a Digital Marketing Specialist at Hertz, you will have the opportunity to drive our online presence and engage with customers through various digital channels. If you have a strong background in digital marketing, a creative mindset, and a drive for results, we want to hear from you! Take the first step towards a rewarding career with Hertz by applying for this exciting role.

1. Develop and implement digital marketing strategies to increase brand awareness, customer engagement, and drive sales for Hertz Car Rental.
2. Create and manage digital marketing campaigns on various platforms such as social media, email, and search engines.
3. Analyze and report on the effectiveness of digital marketing campaigns, providing insights and recommendations for improvement.
4. Collaborate with cross-functional teams to ensure consistency in brand messaging and customer experience across all digital channels.
5. Stay updated on industry trends, best practices, and emerging technologies to continuously improve digital marketing efforts.
6. Monitor and respond to customer reviews and inquiries on digital platforms to maintain a positive brand image.
7. Optimize website content and user experience to improve search engine rankings and increase website traffic.
8. Manage and maintain digital marketing budget, ensuring cost-effective and efficient use of resources.
9. Utilize data and analytics to identify target audiences, develop customer personas, and create targeted digital campaigns.
10. Collaborate with external partners and agencies to enhance digital marketing efforts and drive results.
11. Conduct market research and competitor analysis to identify opportunities and develop strategies to stay ahead of the competition.
12. Continuously track and report on key performance indicators to measure the success of digital marketing efforts.
13. Train and educate team members on digital marketing best practices and new tools and technologies.
14. Represent Hertz Car Rental at industry events and conferences to network and stay updated on industry trends and developments.

According to JobzMall, the average salary range for a Digital Marketing Specialist in Denver, CO, USA is $45,000 - $70,000 per year. However, this can vary based on factors such as experience, education, and the specific company and industry the specialist is working in. Some specialists may earn higher salaries, especially those with more experience and specialized skills.

The Hertz Corporation is an American car rental company based in Estero, Florida. The company operates its namesake Hertz brand, along with the brands Dollar Rent A Car, Firefly Car Rental and Thrifty Car Rental.