Digital Marketing Specialist

Are you a creative and analytical thinker with a passion for digital marketing? Are you looking for an opportunity to use your skills to make a significant impact in a global company? Look no further! Hertz Car Rental is seeking a highly motivated Digital Marketing Specialist to join our dynamic team. As a key member of our marketing department, you will be responsible for developing and executing digital marketing strategies to drive our brand awareness and customer acquisition efforts. If you have a knack for generating innovative ideas, a strong understanding of digital marketing channels, and a proven track record of delivering successful campaigns, we want to hear from you!

1. Develop and implement digital marketing strategies to increase brand awareness and drive customer acquisition for Hertz Car Rental.
2. Conduct market research and analyze data to identify target audiences, consumer behavior, and industry trends to inform marketing strategies.
3. Collaborate with cross-functional teams to create and execute integrated marketing campaigns across various digital channels, including social media, email, SEO, PPC, and display advertising.
4. Monitor and track campaign performance, measure KPIs, and provide regular reports and insights to inform future marketing efforts.
5. Stay up-to-date with the latest digital marketing trends and technologies, and make recommendations for incorporating new techniques into the overall strategy.
6. Manage and optimize the company's online presence, including website content, social media accounts, and online listings.
7. Work closely with creative teams to develop engaging and effective marketing content, including graphics, videos, and copy.
8. Collaborate with external partners and vendors to execute co-branded marketing campaigns and promotions.
9. Conduct A/B testing to continuously improve campaign performance and optimize ROI.
10. Ensure all digital marketing efforts align with the company's brand identity and messaging.
11. Monitor and manage digital marketing budget to ensure cost-effective and efficient use of resources.
12. Stay informed of industry regulations and best practices to ensure compliance in all digital marketing efforts.
13. Train and mentor junior team members on digital marketing strategies and techniques.
14. Continuously evaluate and improve the company's digital marketing strategies to drive business growth and achieve goals.
15. Represent the company at industry events and conferences to network and stay informed about the latest digital marketing trends and innovations.

According to JobzMall, the average salary range for a Digital Marketing Specialist in Charlotte, NC, USA is between $45,000 and $70,000 per year. This can vary depending on factors such as experience, skills, and the specific industry and company the specialist is working for. Some specialists may also receive bonuses or additional benefits in their compensation package.

The Hertz Corporation is an American car rental company based in Estero, Florida. The company operates its namesake Hertz brand, along with the brands Dollar Rent A Car, Firefly Car Rental and Thrifty Car Rental.